Tag: india mobile commerce

Barclays launches Pingit service in India to take advantage of the remittance market

Prestigious British creditor Barclays is launching a new mobile payment service between the United Kingdom and India. The financial organization sees promise in the mobile commerce space and has found some degree of success with its mobile payment services in the UK recently. India is currently the largest remittance market for the United Kingdom, with some $3 billion in payment volume reported in 2013. Barclays is working to make its Pingit service available in India in order to take advantage of the activity in the remittance market.

UK consumers show favor for the Pingit service and its ability to facilitate mobile payments

Pingit has been available in the UK for some time. The service allows consumers to spend money in a quick and efficient way using their smartphones. The service will have a similar function in India, and those using the service will be able to use nothing more than their phone numbers to transfer funds between the two countries. The benefit of the service is that neither those sending or receiving funds need to be a Barclays customer.

Mobile commerce continues to gain ground in India and the United Kingdom

Mobile commerce is becoming a powerful force in both the UK and India. Smartphone penetration in both countries is on the rise and more consumers are looking to take advantage of new services that cater specifically to a mobile audience. The demand for mobile payments services is on the rise and large companies like Barclays are looking to accommodate this demand.

Maximum payment that can be processed through the Pingit service is $2,000

According to Barclays, the minimum transaction that can be made for its Pingit service is $30. The maximum transaction is nearly $2,000. Mobile payments made through the service can take as long as 48 hours to process. After the payment is processed, those receiving funds will be able to use their money in any way they see fit. Pingit is currently one of the most popular mobile commerce services in the United Kingdom.

Maxx Mobile set to launch 17 mobile phones soon.

One of India’s domestic handset makers is intending to release 17 new mobile phones, which will consist of 9 smartphone and 8 feature phones, however, while it may sound surprising for a manufacture to launch so many new products at once, this is not anything new for Maxx Mobile, which previously released 15 mobile gadgets last August and another 26 in January of this year.

The new mobile devices will vary in price range.

Reports have suggested that the price of the smartphones will range from Rs 2,000 to RS 6,000. According to Ajjay Agarwal the managing director and chairman of Maxx Mobile, the company “will launch nine new smartphones models and 8 new feature phone models this month.” He added that “Going forward, our focus will be on budget smartphones.”

Agarwal also said that among the new smartphones is a low-cost Android-based phone that will cost Rs 2,000. If this turns out to be true, this particular mobile device could easily be one of the cheapest Android smartphones available in India.

According to the company, the phones that are in the Rs 2,000 to Rs 3,500 range are targeted at consumers who are interested in upgrading from basic mobile phones to a better handset, at an affordable price. Agarwal explained that the low-budget handsets “will target two segments – first-time smartphone users that is people upgrading from feature phones with devices priced between Rs. 2,000 to Rs. 3,500.”

Not all of the mobile gadgets will be released at the same stores.

In addition, the chairman said that while the 8 feature phones will be available for purchase through the trade channel, certain smartphone models will be sold exclusively through online retailers.

It will be interesting to see if companies like Maxx Mobile will be able to compete with Google when it launches its first Android One smartphone in India this coming October. The Indian mobile brand hopes its lunch of new mobile gadgets will gain it Rs 3,600 crore in revenue. In the 2013-2014 fiscal, Maxx Mobile’s revenue was Rs. 600 crore.