Tag: in-game advertisements

Mobile games serve as powerful marketing platforms

Firm highlights potential of mobile gaming

Mediabrix, a mobile and social gaming advertising firm, has been heralding the potential of mobile games for some time. These games have become resoundingly popular among consumers around the world and, as such, have also become very attractive advertising platforms. The marketing potential of mobile gaming has yet to be fully actualized, but Medibrix has been showing the revenue generation capability of gaming advertisements and how effective in-game ads can actually be.

In-game ads reach $200 CPM

Mediabrix has reported that its in-game advertisements are generating $200 CPM across multiple platforms, 180 times greater than that produced by traditional advertisements. CPM denotes the rate that marketers will pay to have their ads hosted on a particular platform. The higher the CPM, the more valuable the platform is to marketers. According to data provided by Mediabrix, mobile games may be one of the most valuable marketing platforms there is.

Popularity of mobile games proves successful for advertisersmobile games marketing

The value of mobile games is linked to their popularity among consumers. These games are both easy to obtain, as most of them are free, and easy to play. Because of their mobility, these games can be played anywhere and at any time. Moreover, consumers tend to jump from game to game relatively quickly, exposing themselves to a wide variety of games as well as the advertisements that these games host.

Fickleness of consumers may be bad for developers

Despite the apparent potential of mobile games, monetization of these games has been a difficult issue for many startups. New and independent development firms often fail in their monetization efforts because their mobile games are not able to find traction with consumers. Notably, the way consumers move from one game to another in quick succession has created a turbulent environment wherein developers have a difficult time holding the attention of a particular gamer long enough to generate any significant revenue.

Mobile games may be a good platform for video advertisements

Mobile Games Video AdsVideo ads in mobile games are on the rise

Video advertising in mobile games has been growing more prominent in recent years. Last year marked a major increase in the use of video ads in mobile games, according to AdColony, a leading video advertisement firm. The firm suggests that those playing mobile games watched more than 1 billion video through its platform since 2011. Video ads may be becoming an ideal way to engage consumers in mobile games, presenting a new dynamic to marketing to these consumers.

Video ads prove successful in 2012

Due to the interest consumers appear to have in video ads in their mobile games, AdColony reported a 565% increase in its revenues in 2012. Advertisers have been encouraged by the engagement they have seen through video ads in mobile games as well. AdColony claims that spending on video ads grew by 122% from 2011 to 2012. The company expects to continue seeing promising growth into the first quarter of 2013.

Videos tailored to consumer interests are most successful

AdColony notes that one of the reasons video ads have become so successful is because its platform delivers videos that consumers actually want to see. Much of the marketing that can be found in mobile games is relatively random. The AdColony platform provides consumers with advertisements that they are likely to find interesting, based on the mobile games that they play. Advertisements that align with a consumer’s interest are more likely to be successful, especially when it comes to the gaming community, which is either staunchly opposed to in-game advertisements or very supportive of these advertisements.

Mobile games becoming a powerful marketing tool

Marketers are beginning to move away from traditional forms of advertising, focusing more on the mobile space and putting more emphasis on interactivity. Consumers are responding well to interactive marketing because it is something new. Video advertisements, in particular, have been receiving a great deal of support from consumers who are showing that they are willing to participate in these advertisements more so than in traditional marketing campaigns.