Tag: google mobile commerce

Google Glass could serve as a new mobile commerce platform

| July 1, 2013

Google Glass may have something to offer in the way of mobile commerce

Google Glass has been receiving a great deal of attention for its potential as a powerful social platform. The device’s augmented reality features certainly lend credence to this as they would, quite literally, change the way people see the world around them and interact with people in that world. Indeed, it is often the association that augmented reality has with entertainment and social networking that wins Glass most of its attention. The device may, however, have promising prospects in the realm of mobile commerce.

Forrester Research report highlights marketing and commerce possibilities

Mobile commerce is not a topic that is often highlighted in conversations concerning Google Glass. Glass is, essentially, a mobile device that can support a wide range of applications, which immediately makes it much more than a simple entertainment or social networking platform. Forrester Research, a leading market research firm, has released a new report concerning Google Glass that suggests that the device could eventually serve as a powerful mobile commerce platform.

Google - Mobile CommerceAugmented reality could be used to create a new shopping experience

The Forrester Research report suggests that there are many marketing opportunities that exist with Google Glass, but also opportunities in the realm of mobile commerce. The device leverages augmented reality, which has been used in the retail sector in the past to enhance the shopping experience of consumers. The report suggests that the technology can be used in the same way with Google Glass, allowing consumers to shop for products with Glass acting as a sort of virtual shopping assistant. Moreover, Google’s strong interest in mobile commerce may herald the introduction of mobile payment services that are specifically designed for Glass.

Report makes note of strong marketing opportunities with Glass

The Forrester Research report highlights the marketing potential of Google Glass. The report notes that the device’s location-based technologies and services could be especially useful to advertisers that are attempting to develop more targeted campaigns. The full potential of Google Glass is not likely to be realized any time soon, however, as the device itself is still a ways off from actually being released into the market.

New partnership aims to promote mobile commerce and marketing among brands

| June 19, 2013

Google and ZenithOptimedia join to promote mobile commerce and marketing

Google has announced a new and ambitious partnership with ZenithOptimedia, a leading media services agency. Together, the two companies intend to encourage brands to increase their spending in the mobile space. This includes promoting various mobile-centric services within the realms of marketing and commerce. Mobile commerce, in particular, is a major interest for Google as the company has been working to establish a foothold in this sector for the past two years.

Partnership spawns Horizon venture

Together, Google and ZenithOptimedia have launched Horizon, a joint venture that aims to provide consultancy services to large brands. Horizon will be responsible for highlighting the benefits that could be seen through engaging the mobile sector. More effective mobile marketing techniques could be a major boon for brands looking to engage consumers in a more dynamic way. With the number of consumers with mobile devices growing, marketing on this channel is becoming more important.

Mobile Commerce PartnershipHorizon to promote the benefits of mobile commerce and marketing

Horizon will also work to draw some attention to mobile commerce, highlighting the benefits that could be found through the offering of comprehensive mobile commerce services. Consumers with smartphones and tablets have shown their strong interest in using these devices to purchase goods. As consumers become more mobile, their interests in mobile commerce are growing, creating promising opportunities for brands eager to connect with a new generation of consumers.

Google eager to establish foothold in mobile commerce

Google has been working to etch out a place for itself in mobile commerce, but already holds a formidable stance in the marketing space. The company recently reformed its AdWords platform in order to provide better services to marketers. The company has a strong interest in supporting the mobile initiatives that these marketers may have interest in and continues to make changes to popular platforms to support this. ZenithOptimedia has similar interests and is eager to see brands become more mobile conscious in the near future.