Tag: forrester research

Mobile commerce company opens new office in London

| February 11, 2013

Mobile Commerce LondonSkava opens new office in London to enter mobile commerce sector in Europe

Skava, a leading provider of mobile commerce and tablet commerce retail technology, has announced the opening of a new corporate office in London. The company has been seeing significant growth in the U.S. in recent years and has taken note of the growing demand of mobile commerce in Europe. Keen to provide European retailers with the tools they need to engage mobile consumers, Skava is working to establish a stronger presence in the United Kingdom. Through the UK, the company will eventually expand into other parts of the region.

Companies seeing more mobile traffic to their sites

Mobile traffic is one the rise throughout Europe. According to a recent analysis from Forrester Research, many companies are reporting that up to 20% of their site traffic is coming from mobile devices. These businesses are preparing to engage these consumers in a variety of ways, including new mobile commerce services that will allow them to make purchases directly from their smart phones and tablets. This is where Skava comes in, as the company boasts of one of the most comprehensive platforms to help facilitate mobile commerce.

E-commerce poised for major growth in Europe

According to analysis from Forrester Research, e-commerce revenues throughout Europe are expected to reach more than $20 billion in 2017. Much of this revenue will come from the retail industry, with a significant portion coming through mobile commerce. With the European market showing such promise, Skava is poised to introduce European retailers to its services a new way to engage consumers through the allure of mobile commerce.

Mobile commerce security concerns high among European consumers

Consumers throughout Europe have shown their eagerness to participate in mobile commerce, but many still have concerns over security. Most mobile commerce services require consumers to save their financial information to their smart phones or tablets, which are both popular targets for theft. Some have concerns that this information is too easy to steal and exploit, thus the demand for more comprehensive mobile security features for mobile commerce services is on the rise.

Mobile commerce to reach new heights in the US

| January 25, 2013

Forrester Research U.S. Mobile Commerce ReportForrester Research predicts healthy growth for US mobile commerce

Forrester Research, a leading market research firm, has released a new report concerning U.S. mobile payments and the growth the sector is expecting to see in the coming years. Mobile commerce has begun to gain momentum throughout the U.S., largely due to the increasing number of NFC-enabled mobile devices and the rapid adoption of mobile commerce being seen among retailers. Consumers have expressed their interest and willingness to participate in mobile commerce, pushing mobile payments to reach new heights.

Report forecasts mobile payments to reach $90 billion in 2017

According to Forrester Research, mobile payments in the U.S. will reach $90 billion by 2017. The firm predicts a 48% compound annual growth rate over the next two years. The firm expects in-store mobile payments, general mobile commerce, and peer-to-peer transactions to be the driving factors behind this healthy growth. The report notes that a strong focus on mobile commerce coming from numerous companies spread across equally numerous industries is raising awareness of mobile payments among consumers. These consumers, in turn, are discovering mobile commerce services that fit their needs and make use of these services extensively.

Retail industry to play major role in growth of mobile commerce

Forrester Research expects to see significant progress made in mobile commerce come from the retail industry. Over the next five year, the firm forecasts that retailers will put more focus on mobile commerce, potentially seeing major benefits from doing so. During the 2012 holiday season, retailers saw major gains from their focus on mobile commerce, with Black Friday and Cyber Monday producing a great deal of profit for many of the country’s large retailers.

Holiday season places momentum behind mobile commerce

The success of mobile commerce during the 2012 holidays generated a great deal of momentum, encouraging retailers to continue or increase their focus on mobile consumers. While retailers are expected to face significant challenges in the years ahead, most of which will come in the form of competition with other retailers, Forrester Research expects that the industry will continue seeing positive results in regards to mobile commerce.