Tag: europe mobile commerce

Mobile commerce finding traction in Italy

| June 2, 2013

Mobile commerce is growing in Europe

Commerce is changing around the world, driven partly by the growing proliferation of mobile technology. Mobile devices are enabling consumers to shop and make purchases in a new way. Initially, the concept of mobile commerce was relatively unpopular due to the perceived inconvenience of using smartphones and tablets to replace traditional forms of currency. Mobile commerce has proven, however, to be extremely popular among consumers. This much became evident during the 2012 holiday season, where mobile commerce found a great deal of traction with consumers in several parts of the world.

Report highlights the progress e-commerce is making in Italy

The Netcomm Observatory has published a new report concerning the growth mobile commerce has seen in Italy.  Mobile commerce activity has been relatively low in the country, but consumers are growing more acclimated to the prospect of using their mobile devices to purchase products. The report from Netcomm shows that e-commerce users reached a peak of 14 million during the Christmas holiday of 2012. Many of these consumers were involved in mobile commerce, purchasing and shopping for products from their smartphones and tablets.

Italy Mobile CommerceItaly’s commerce scene is beginning to change

The report notes that mobile commerce sales in Italy last year came in at approximately $9.6 billion, with most of these sales being made during the holiday season. The report also notes that mobile commerce and e-commerce have been showing promising progress this year. According to the report, e-commerce sales are estimated to be more than $11.3 billion so far this year. Many of these sales have also been made through mobile commerce platforms.

Europe continues to see a revolution in commerce

Mobile commerce is beginning to pick up momentum in Italy and has yet to show signs of slowing down. Netcomm expects that mobile commerce alone with account for more than $430 million in sales this year and this does not account for the sales made through tablet devices. This trend is not unique to Italy, of course, as mobile commerce is has been making strong progress throughout Europe.

Mobile commerce shows strong growth in the US and Europe

| May 28, 2013

Consumers showing aggressive interest in mobile commerce

Mobile commerce has been growing more common throughout the world. Consumers have already shown that they are very interested in the benefits that can be found through mobile technology, with more people using their smartphones and tablets for their daily activities than ever before in the past. As consumers become more involved in the mobile space, their perspective and interests in the realm of commerce is beginning to change. The changing interests of consumers has helped propel mobile commerce to become one of the fastest growing industries in the world.

PayPal documents rise of mobile wallets

PayPal is one of several companies that have involved themselves in mobile commerce. The company is better positioned than most to address the changing needs that consumers have in the mobile space as it has long been involved in the realm of e-commerce. PayPal notes that consumers are beginning to adjust more aggressively to the idea of mobile commerce, especially in the U.S. where approximately 86% of consumers are eager to abandon traditional wallets for the electronic variety, according to PayPal.

U.S. and Europe Mobile Commerce GrowthEurope shows strong growth in mobile commerce

PayPal has released a new study highlighting the changing interests of consumers and their willingness to participate in mobile commerce. The study shows that consumers are now willing to make use of mobile commerce platforms rather than rely entirely on more conventional forms of commerce. While U.S. consumers have shown that they are willing to embrace electronic platforms, mobile commerce is showing the strongest growth in Europe. PayPal notes that in Germany alone, some 90% of consumers are ready to make use of mobile wallets.

Mobile wallets are capturing the interests of consumers

Mobile wallets are simple, yet effective mobile commerce platforms. These wallets exist as applications that store a consumer’s financial information. Mobile wallets have seen some criticism in the past due to lackluster security features, but concerns regarding security have not yet been enough to keep consumers away from mobile commerce.