Tag: emarketer

New survey shows that businesses are taking mobile commerce more seriously

| June 5, 2013

Mobile commerce is gaining more support from businesses in the US

InformationWeek and Mobile Commerce World have released the results of a new survey concerning the growth of mobile commerce in the U.S. The advent of mobile technology has had a major impact on the way consumers live their lives. People are beginning to rely very heavily on their smartphones and tablets to handle many aspects of their lives, particularly commerce. Mobile commerce is quickly becoming a very prominent part of the lives of consumers and as it becomes more popular with these consumers, businesses are beginning to see mobile commerce grow more important to them as well.

71% of companies consider mobile commerce extremely important

According to the survey, 71% of companies in the U.S. believe that mobile commerce is extremely important to their future. These businesses consider the mobile space to hold very promising revenue opportunities, but tapping into these opportunities has proven somewhat difficult for several companies throughout the U.S. Part of the reason for this is due to the challenges that mobile commerce itself faces, especially in regards to mobile security.

Mobile Commerce ReportComprehensive mobile commerce services become more widely available

While challenges do exist, more comprehensive mobile commerce services are beginning to emerge throughout the country, some of which have shown their ability to overcome the challenges of security and efficiency. The survey shows that one-third of businesses have plans to adopt these comprehensive services in the near future in order to accommodate the changing needs of consumers. Nearly 40% of these companies are embracing mobile commerce specifically to connect more dynamically with a new generation of consumers that have proven heavily reliant on technology.

Mobile commerce accounts for 11% of all online sales in the US during 2012

Another report from eMarketer, a leading market research firm, provides some insight on why companies are beginning to embrace mobile commerce more readily than they have in the past. The eMarketer report shows that U.S. retail mobile commerce sales reached $25 billion in 2012, accounting for 11% of all online sales made throughout the country during that year.

Tablets coming to dominate mobile commerce

| May 16, 2013

Mobile Commerce tablets win over smartphonesTablets are overcoming smartphones in mobile commerce

Mobile payments may be becoming more common as more consumers become reliant on mobile technology, but whether tablets or smartphone are more favored for online shopping has remained something of a mystery for some time. Smartphones have long held a dominant presence in the field of mobile commerce as many consumers often use these devices while shopping to search for and purchase products. A new report from Forrester Research, a leading market research firm, suggests that tablets may soon replace smartphones for this purpose.

Consumers prefer tablets

According to the report, 30% of tablet owners in the U.S. use their device for mobile commerce. Comparatively, the report shows that only 13% of smartphone users have made a purchase through their mobile device. The report suggests that consumers favor tablets because of the larger screens features on such devices. The larger screen allows for better control and navigation, providing a more enjoyable shopping experience overall.

Report predicts growth of mobile commerce

The report from Forrester Research also forecasts mobile commerce sales for this year and through 2016. Currently, the report does not factor in sales made through tablets and only accounts for those made through smartphones. The report predicts that mobile commerce sales will reach $12 billion this year. Sales will increase exponentially over the next few years and reach $27 billion by 2016. This growth is largely driven by the expanding availability of mobile devices. Tablets are expected to contribute significantly to mobile commerce sales in the future. Forrester research predicts that 45% of mobile consumers will be tablet owners by 2016.

Study suggests that tablets will drive mobile commerce sales in US

Another study conducted by eMarketer, a market research firm, suggests that tablets will drive the majority of mobile commerce sales in the U.S. this year. This study predicts that tablets will become the primary mobile commerce platform among consumers, representing some 71% of mobile spending by 2017.