Tag: ebay

eBay looks to kick start holiday season

| November 13, 2012

 

eBay sets eyes on Thanksgiving day to launch mobile commerce campaign

Online retail giant eebay mobile marketingBay is gearing up for the coming 2012 holiday season by appealing to mobile consumers. The retailer has long been attuned to the wants of consumers with mobile devices and their interest in mobile commerce. eBay is preparing to launch an ambitious and massive campaign to kick start the holiday season by offering mobile consumers a huge number of deals and discounts for products they may be interested in. The retailer plans to launch this campaign just as consumers finish dinner on Thanksgiving day.

Retailer unwilling to wait for Black Friday to begin offering deals

Typically, retailers wait until the day after Thanksgiving to launch major savings and deals. This day, commonly known as Black Friday, is the most important day for the retail industry, as the business they do in that 24-hour period can generally make or break a sales year. A new national survey from Edelman Berland shows that the majority of American consumers finish their Thanksgiving dinner at 5:23 p.m. Eastern time. Instead of waiting for the following day to launch Black Friday, eBay will be launching its campaign just as consumers finish their dinner.

Early start may net eBay success

The retailer will be offering a massive number of deals for mobile consumers, hoping to entice these consumers to participate in mobile commerce. Using the eBay mobile application, as well as other platforms, consumers will be able to make purchases directly from the retailer, as well as its auction branch. eBay expects to find major success with this campaign as it will be one of the few, if not the only, retailer to begin the holiday retail season so early.

Retail industry poised to take advantage of popularity of mobile commerce

eBay will not be the only retailer looking to engage mobile consumers. Others in the industry have taken note of the growing popularity surrounding mobile commerce and have begun looking for ways to engage people. This holiday season may prove just how popular and effective mobile commerce can be for those that are still on the fence concerning the issue or those considering it to be a passing fad.

eBay predicts big losses for UK economy during holidays

| November 3, 2012

 

ebay christmaseBay cites mobile connectivity for economic loss

The Christmas season is almost here, and many consumers are expected to rely heavily on their mobile devices to get their holiday shopping done. The holiday season has long been a major occasion for the retail industry, and this continues to be the case in the advent of mobile commerce. More consumers are making use of the smart phones and other mobile devices to purchase products. This has created a promising opportunity for some retailers, but it may cause some trouble for those in the United Kingdom. According to eBay, the UK economy stands to lose this year because of problems concerning mobile commerce and connectivity.

Slow connection speeds discourage consumers to participate in mobile commerce

Famed online retailer eBay claims that slow mobile connection speeds, caused by the lack of a universal 4G service, will cost the UK economy more than $150 million during the holiday season. The retailer believes that the average mobile download speeds throughout the country are not conducive to supporting consumers who want to make a purchase using their smart phone. The country’s first 4G network was launched earlier this week by Everything Everywhere, bringing high-speed connection to 11 cities in the UK, but this network has not yet matured enough to be considered viable for holiday shoppers.

4G connectivity could boost sales to nearly $800 million

eBay predicts that more than a third of all Christmas gifts will be purchased online using a smart phone, even from those that do not have access to a 4G network. If mobile networks were to improve the speeds they provide to consumers, establishing 4G connectivity throughout more of the country, eBay suggests that sales could rise from roughly $600 million to nearly $800 million.

Consumers continue to show interest in mobile commerce

Consumers in the United Kingdom have shown a great deal of interest in mobile commerce. Mobile commerce services have provided many of these consumers with a more convenient way to pay for the products that they love. If mobile networks do not take mobile commerce more seriously, especially in the realm of mobile connectivity, they may stand to lose during this year’s Christmas shopping frenzy.