Tag: cyber monday

The retail giant has moved its Cyber Monday sale to the day after Thanksgiving to keep competitive.

Walmart has announced that its Black Friday mobile commerce will be the new Cyber Monday this year. The move was taken to help to avoid a detrimental shopping lull over the weekend after Thanksgiving.

Instead of making people wait for online sales, Walmart is evening out the in-store and mobile experience.

Many have speculated that dragging out Black Friday mobile commerce is a move to compete with Amazon. That online marketplace has offered stiff competition to Walmart. As Amazon operates exclusively online, it has had a considerable advantage over this vital holiday shopping long weekend.

Shoppers are now eyeing the retailer to find out precisely what the deals will be. This isn’t the first time Walmart moved online and mobile commerce ahead from Cyber Monday. Last year, its online sales were launched on a Cyber Sunday instead. Promotions began at 6pm that evening and carried over into the next day.

This Black Friday mobile commerce sale will also reveal a range of new Walmart online shopping features.

This holiday shopping season will also represent the first real test to Walmart’s massive online overhaul. It has made widespread changes to its standard website as well as its mobile shopping experience and app. Moreover, it has a considerably larger number of items available for sale online. Reportedly, this includes approximately 23 million items. Last year at this time, that figure was 8 million items.

A sizeable portion of that increase is due to the rising number of marketplace sellers. There are around 3,000 marketplace sellers on Walmart.com at the moment. This means that shoppers will be able to purchase items on the website beyond what they’d even find in stores.

Recently, Walmart reported that its online and mobile commerce sales had increased by 20.6 percent. It would be safe to say that its website overhaul played a notable role in that growth. This is particularly true as this year’s first fiscal quarter saw only 7 percent growth.

Now, Walmart is looking to Black Friday mobile commerce to up the ante from last year’s holiday season price war.

Digital commerce experienced significant growth in 2015 due to holiday shopping

E-commerce saw a surge during the 2015 holiday season, with many consumers opting to do their shopping online rather than only visit physical stores. A new report from comScore shows that many consumers took to their computers and smartphones to get their holiday shopping done. Mobile commerce, in particularly, proved to be somewhat popular among consumers, as they saw shopping from their mobile devices more convenient than visiting a traditional retail store.

Mobile commerce is becoming a very powerful force in the retail space

According to the report from comScore, mobile commerce saw significant growth in 2015. The mobile commerce sector grew by 59% over what it had been in 2014, with growth being driven by the number of companies becoming involved in the mobile commerce space and consumers seeing mobile shopping as more convenient. Overall, digital commerce reached $69.08 billion between November 1 and December 31 last year. While this falls below what comScore had predicted last year, this still represents a significant degree of success for the e-commerce space as a whole.

Consumers are beginning to favor the convenience of mobile shopping

Notably, mobile commerce performed better than what comScore had predicted for the holiday season. Many consumers opted to shop for and purchase products that they were interested in with their smartphones and tablets. Retailers had prepared to engage mobile consumers throughout 2015 and found that their efforts had been successful. Due to the success of mobile commerce, retailers are likely to participate more in the mobile space in order to create a more dynamic connection with customers.

Cyber Monday proves to be the most successful day for online shopping

According to comScore, the single largest online shopping day of 2015 was Cyber Monday, which was November 30. During that single day, some $2.3 billion in online sales were reported throughout the retail sector. Companies like Amazon and eBay found the most success in the online retail space, but traditional retailers have also begun to embrace the digital world, create a degree of competition and providing consumers with more options when it comes to e-commerce.