Tag: Custora

Black Friday was a success for mobile commerce

| December 2, 2015

Mobile commerce grew significantly during the Black Friday weekend

Mobile commerce saw significant success during the Black Friday weekend. A new report from Custora, an online retail analytics company, has found that many e-commerce sites saw the majority of their purchases come from mobile devices. Consumers proven to be interested in mobile shopping this year, avoiding physical stores in order to take advantage of deals that online retailers are offering. Retailers that begun focusing on the mobile space have seen success in engaging consumers that shop using their mobile devices.

Majority of shoppers used their iOS devices to purchase products online

The report from Custora found that online retailers saw 80% of their purchases come from those with iOS devices. These consumers are using services like Apple Pay to purchase products with their smartphones. The report found that Black Friday revenue for retailers rose by 16.1% over what it was last year. Retailers have been successful in engaging mobile consumers, offering them a better shopping experience than they had last year. Many consumers had reported that the e-commerce checkout process was inconvenient on mobile devices, which lead many shoppers to abandon their purchases. Retailers seem to have resolved this issue.

Mobile shoppers spent more than $900 million during Black Friday, the majority of which came from iPhones

Mobile Commerce & E-CommerceSmartphones and tablets accounted for 36.1% of all e-commerce purchases this year, which is an increase from the 30.3% that was reported during Black Friday last year. A similar report from Adobe found that mobile consumers spent approximately $639 million during Thanksgiving Day and $905 million on Black Friday. Of this amount, some $302 million came from iPhones, with $180 million coming from Android devices.

Mobile commerce is expected to continue seeing strong growth in December

Mobile commerce is expected to find more success as the holiday season continues. In December, retailers are expected to offer a wide range of deals, some of which may be exclusive to mobile shoppers. The momentum that mobile commerce has generated during the holiday season is likely to extend into the early months of next year.

E-mail is what is driving mobile commerce activity

| July 14, 2014

New report shows that mobile shopping activity continues to rise throughout the US

Custora, an electronic marketing service provider, has released a new report concerning the factors that are driving mobile commerce activity in the U.S. Over the past four years, mobile payments have seen a dramatic rise, finding their way into various industries and with more people showing interest in mobile transactions. Mobile commerce has seen the majority of its growth occur in the retail industry, where retail sales from smartphones and tablets have reached $42 billion as of t he end of 2013.

E-mail is driving more activity than social media

There are many factors driving the growth of the mobile space, but e-mail is one of the most influential of these factors. One common consensus among businesses is that the best way to engage mobile consumers is through social media. While this is true to some extent, e-mail is still the best way to drive commerce activity among these consumers. According to Custora, e-mail drive 26.7% of sales on smartphones and 23.1% on tablets. By comparison, social media only drove 0.6% of sales on smartphones and 0.2% on tablets. E-mail remains one of the most powerful marketing tools available to businesses today, despite the fact that e-mail services do not have the same flare as social media platforms.

Consumers are beginning to favor tablets over smartphones

Mobile Commerce - Email successful marketingCustora’s data shows that consumers are becoming more willing to shop from their smartphones and tablets as well. Between January and March of this year, 12% of online shoppers made purchases from more than one mobile device. Shoppers are beginning to favor tablets over smartphones as well, due to the better shopping experience that these devices offer.

Smartphones may be the primary mobile commerce tool among online shoppers for some time

Currently, the iPad is the most popular tablet device for online shoppers, accounting for 79.9% of tablet commerce. Amazon’s Kindle Fire is gaining momentum, however, as more consumers begin to use their tablets to shop online. Overall, smartphones are likely to remain the primary mobile commerce tool among consumers.