Tag: crocs

Augmented reality app for children makes shoe charms come to life

Kids with Crocs can interact with AR-enabled Jibbitz charms using a smartphone.

Augmented Reality company, Zappar, has teamed up with Crocs, the makers of the popular rubber, slipper-like shoes, to provide children with an interactive experience via Jibbitz shoe charms, which use AR tech that is activated through a smartphone app.

Via mobile technology, the charms can be transformed into interactive pets and games.

There are four different Jibbitz charm packs for girls and boys. After purchasing a charm pack, the next step is to download the free AR app that has been created by Zappar. Using the app, children can use the camera lens of a smartphone to enjoy different activities with the charm. For instance, they can play with and pamper a kitten playing “Pet Salon”, take customized photos in “Fairy Land”, engage in “Battlefield” a paint ball tank game, or play “Racing Car’ a racing game.

Caspar Thykier, the CEO and founder of Zappar said that “Crocs is a great partner to showcase Zappar content in new and fun ways.” He added that “This ground-breaking new range of Jibbitz is an excellent example of the ways in which children’s charms are becoming more interactive. Add a bit of magic to your shoes by turning them into a game, whenever and wherever.”

The senior director of global licensing, Jibbits, and the children’s footwear division at Crocs, Matt Lafone, also commented on the partnership with Zappar, saying that the company is always on the lookout for fresh ways to create interactive moments for children and Zappar has enabled them to do that.

Children respond well to augmented reality, a technology that is also showing promise as an effective educational tool.

AR technology has been featured in museums and is appearing more and more in schools. In addition, this type of technology is also being used in school textbooks and has gained positive results.

Due to the fact that augmented reality is interactive, it has the potential to really capture a child’s interest and enhance learning experiences. The Jibbitz AR charms are available in the United States and the United Kingdom via Corcs stores and at Crocs online.

Mcommerce investment earned back by Crocs in 2 months

The company’s move to create a smartphone specific website has rapidly paid for itself.

According to two execs from Crocs, their recent decision to create a website that was specific for mobile devices such as smartphones and tablets has been a tremendous success, as the mcommerce site was able to earn back the money needed for its creation within a period of only two months.

The channel has clearly shown itself to have tremendous profit potential, when used correctly.

This information was revealed at the “Increasing Mobile Conversion through an Emphasis on Usability and Design” session at eTail West. Also speaking were execs from Skava and the Wyndham Hotel, with Artisan Mobile’s CEO, Bob Moul, acting as moderator. Throughout the discussions regarding the advantages of mcommerce, the global ecommerce mobile product manager from Crocs, Keith Baltus, pointed out that while the conversion rate that is currently generated over smartphones may be quite low at the moment, every little bit goes a long way in terms of elevating the results that are achieved.

The affordability of mcommerce makes it possible for some experimentation.

Baltus admitted that he had felt “pretty conservative” about the forecasts that he was expecting from the mobile commerce website. He felt that there would likely be an incremental revenue increase of about 5 percent per locale per device. That said, he has now seen that they essentially “blew that out of the water”. Within the first two months of having launched the smartphone friendly site, they’d already paid back their investment.Mcommerce - Crocs

Until the new site for mobile shopping was put into place, Crocs had been relying on a desktop site that would render for mobile. However, this latest investment brought a new second website that was dedicated specifically to smartphones and tablets and the effort has caused mcommerce conversion rates to spike. In fact, in some of the company’s Asian markets, there has been an increase of close to 100 percent.

As the discussion continued, Baltus pointed out that conversion over smartphones rose by 50 percent and tablet based conversions received a 10 percent boost. He underlined usability as one of the primary drivers of the improvements that were recorded. Crocs notes that smartphones currently account for 7% of its e-commerce revenue, with tablets accounting for 13% of total e-commerce revenue.