Tag: canada

Mobile payments company nTrust aims to dominate the Canadian market

| April 13, 2015

Lack of Apple Pay leads to new opportunities in Canada’s mobile payments space

Apple Pay has generated a great deal of interest in mobile payments, but it is not yet available outside of the United States. In Canada, the demand for mobile payment service is on the rise, and nTrust is willing to accommodate this demand and capitalize on the absence of Apple Pay in the country. The company intends to provide consumers with more than a mobile wallet platform, however, as its service will be considered an “all inclusive shop” where funds are transferred through a closed loop ecosystem.

Mobile wallets are becoming more important to consumers

Mobile wallets are quite useful to consumers, as they can store a wide range of information, such as financial details and information from retailers. These platforms can also facilitate mobile payments, which have become more popular with consumers that are relying more heavily on their smartphones. The service that nTrust aims to provide will allow users to create virtual representations of t heir payment cards in a process that is similar to tokenization, allowing them to make secure transactions.

20 new merchants sign up with ntrust

Mobile Payments - Canadian MarketThe company recently added 20 new merchants to its service, which will accept mobile transactions from those using the platform. These organizations have shown more interest in mobile payments as it represents a way to engage consumers in a more dynamic fashion. It is also seen as more convenient than conventional payment solutions, as consumers only need to use their smartphones to make a purchase rather than swiping a payment card or handling cash.

Secure mobile payment platform could be a success among Canadian consumers

The mobile payments market is quite crowded, with plenty of competition to go around. If nTrust wants to compete in this sector, it will have to find ways to convince consumers that it offers a secure and highly efficient experience. This experience must also be enjoyable for consumers, as lack of enjoyment with mobile payments platforms has lead to many services being abandoned by those that had used them in the past.

2015 may be the tipping point for mobile payments in Canada

| January 16, 2015

Canada may soon become a prominent mobile payments market

Mobile payments may reach a tipping point in Canada, according to a report from professional services firm Deloitte. The report notes that more Canadians are beginning to use their mobile devices to pay for products. This may not be surprising, as many consumers have begun to use these devices in every aspect of their daily lives. Smartphones and tablets are used for social and entertainment purposes, but are also attracting attention as alternatives to traditional physical wallets.

Report shows that more businesses are beginning to support mobile commerce

The report predicts that 2015 will be the year when mobile payments begins t see widespread support in Canada. Retailers, banks, and telecommunications companies are beginning to adopt mobile technology at a rapid pace, allowing more consumers to take advantage of mobile services. The retail space, in particular, has shown a strong interest in mobile commerce because of the large number of mobile consumers that flocked to retail sites during the last holiday shopping season.

NFC technology is becoming more prolific in Canada

mobile payments - NFC technologyThe report notes that the number of NFC-enabled mobile devices is growing throughout the country. As these devices become more available, a larger number of people are gaining the ability to participate in mobile commerce. NFC technology has made up the majority of the mobile commerce infrastructure for years, but this technology has only recently begun to receive the support of the retail and financial services industries. The report shows that a growing number of retailers are beginning to acquire NFC-enabled point-of-sale systems in order to accept mobile payments more effectively.

Mobile commerce is growing, but cannot yet be considered a mainstream success

While mobile payments are gaining momentum in Canada, this sector is not yet mainstream. Consumers continued to favor traditional forms of commerce when doing business with retailers, seeing little benefit in the availability of mobile wallets and other such services. The primary benefit of mobile commerce, however, may be convenience, as it can allow consumers to purchase products relatively quickly and with little trouble.