eXelate finds Black Friday leads in terms of mobile commerce
Cyber Monday may be the leader in te
rms of online sales, but Black Friday dominated in terms of mobile sales, according to a new report from eXelate, a leading analytics firm. eXelate has released a new report suggesting that Black Friday should be renamed “Mobile Friday” due to the number of mobile sales that occurred on that day. Though mobile commerce had a strong showing for much of the holiday shopping weekend, sales were especially high during Black Friday.
Retailers continue their push for mobile commerce
One of the reasons mobile commerce was such a success for the holiday shopping weekend is due to the efforts of the retail industry. Retailers have become enthralled with the concept of mobile commerce, much like consumers. Seeing the potential for major gain, many retailers have taken to engaging consumers through mobile commerce platform. Reports show that this approach has been remarkably successful for many companies.
Black Friday accounts for most mobile sales over holiday shopping weekend
According to the report from eXelate, the holiday shopping weekend began on Thanksgiving rather than Black Friday this year, breaking tradition. Thanksgiving day marked a major increase in shopping activity at physical stores and on digital platforms. Cyber Monday retains the title of leader of online sales with sales growing by 29% over what they had been in the previous year. Black Friday, however, saw the most mobile traffic, with 52% of iOS consumers and 41% of Android consumers using their mobile devices to make purchases.
Mobile commerce may be new Thanksgiving tradition
eXelate CEO Mark Zagorski suggests that mobile commerce is poised to become the new Thanksgiving tradition, especially as more consumers become reliant on mobile devices in their daily lives. More convenient forms of commerce are certainly proving to be popular with consumers and retailers have taken note of the potential benefits of mobile commerce. The results of Black Friday are likely to encourage retailers to continue their aggressive push to engage mobile consumers in more dynamic ways.
comScore releases final report on holiday shopping weekend
comScore has released its final rep
ort on the most significant holiday shopping weekend of the year. Thanksgiving marked the beginning of a shopping marathon for millions of consumers. Shopping finally came to an end on Cyber Monday, leaving many consumers content with the multitude of deals they were able to snag from retailers. comScore has been reporting on the performance of each of the major shopping days of the weekend: Thanksgiving day, Black Friday, and Cyber Monday. The firm has released its last report on this year’s extravaganza, showing that mobile commerce has played a major role.
More than $2.86 billion in sales recorded this year
According to comScore, retail sales set new records this year as retailers moved to engage mobile consumers in a more dynamic way. Retailers have been frantically adopting mobile commerce platforms in order to provide mobile consumers with more convenient services. comScore notes that e-commerce sites have been the most popular of these platforms and have accounted for more than $2.86 billion in sales during the holiday shopping weekend.
$750 million in mobile sales
Cyber Monday saw online sales of $1.46 billion, much of which is made up from mobile purchases. Over the entire holiday shopping weekend, more than $750 million in sales came from mobile consumers who used their smart phones or tablets to purchase products directly from retailers. The comScore report shows that the most growth seen during the holiday shopping weekend happened on Thanksgiving day. Traditionally, retailers did not offer their major deals until Black Friday. This year, however, companies began offering deals on Thanksgiving, hoping to kick start the holiday shopping weekend.
More retailers expected to show interest in mobile commerce
Though retailers saw the most mobile traffic on Cyber Monday, mobile commerce had a strong showing throughout the entire weekend. Consumers have shown interest in mobile commerce because of the convenience it provides them while shopping. The major success of mobile commerce initiatives during the holiday shopping weekend is likely to pave the way for more retailers to engage mobile consumers in a more serious manner.
