Tag: bi intelligence

In the United States, smartphone and tablet users are being targeted at a rate that is more rapid than other categories.

According to a recent report by BI Intelligence, mobile marketing is growing at a faster rate than advertising over any other digital channel in the United States, as a rising amount of the overall ad budget by marketers is being allocated to catching the attention of an increasingly large number of users who look to their smartphones and tablet screens first.

Traditionally, there has been a considerable gap between the amount of time spent on mobile devices and the ad money for the channel.

The users of smartphones and tablets have been spending a rapidly rising amount of time on those devices, to the point that it is very significant, and it is still growing. That said while the amount of money spent on mobile marketing is also on a rapidly rising path, it remains quite tiny when compared to the amount of time that users are spending on the devices. The BI Intelligence report shows that this disparity is about to start to narrow, as marketers start to more readily embrace mobile optimized advertising formats.

Among these optimized types of mobile marketing are native ads and interactive rich media.

As the improvement of targeting continues, says BI Intelligence, there will also be an increase in the number of advertisers that will discover the ways in which the mobile advertising platform can effectively be utilized.

The prediction from the report was that by 2018, the mobile ad spend in the United States will reach almost $42 billion. This will be the result of a 43 percent five year compound annual growth rate starting in 2013.

The report examined some of the most important and successful mobile marketing formats, which include the user of social, video, search, and display. The report provided considerable insight into the firm’s predictions with regards to the areas that will see the largest amount of spending from a mobile advertising budget, while looking at the overall performance that may be expected from the ads produced for smartphone and tablet screens.

Consumers and merchants are beginning to embrace mobile commerce more willingly

Mobile payments in the U.S. are expected to reach new heights in the near future, according to BI Intelligence. Consumers throughout the country have become heavily reliant on their smartphones and tablets and are using these devices to shop online more frequently. As physical stores become more accommodating of mobile consumers, these people are also beginning to use their devices to pay for products from these stores, rather than use traditional forms of currency.

Mobile transaction volume to grow by a CAGR of 153% from 2013 to 2018

BI Intelligence estimates that mobile payment volume will grow at a compound annual growth rate of a staggering 153% from 2013 to 2018. By the end of 2018, total mobile sales are expected to reach $190 billion. The majority of this growth is not expected to be seen until 2016, however, when a favorable balance between consumer acceptance and merchant adoption is expected to be established. Currently, consumers are willing to spend money from their mobile devices, but few merchants have yet to embrace the concept of mobile commerce.

Consumers show favor for the convenience of mobile commerce

Mobile commerce has been gaining popularity among consumers for some time now. The concept is quite attractive because of its convenient nature, providing consumers a way to shop for and purchase products that they are interested in from a mobile device, no matter where they are in the world. Consumers can often choose where they would like to have the products they have purchase online delivered, or they can opt to pick up these products at a physical store.

Merchants may begin to find significant success in mobile commerce beginning in 2016

As consumers become more accepting of mobile commerce, so too are merchants. While many merchants have found it difficult to engage mobile consumers in an effective manner, those highlighting the convenience of mobile payments often find support among particular demographics. Merchants are expected to find more success in their mobile commerce endeavors beginning in 2016, when they begin embracing new, mobile-centric network technologies.