Tag: barnes & noble

Mobile commerce is still in a state of infancy, but it has become a very powerful tool for the retail industry. Despite the success that some retailers have seen in the mobile field, many other companies are not yet convinced that mobile commerce is worthwhile. These companies often consider trends in the mobile space to be little more than passing fancies that will disappear in a matter of time as consumers move on to some other interest. Mobile commerce is much more than a passing trend, however.

Over the past few years, the retail industry has found a great deal of success in engaging mobile consumers. Mobile commerce, for these retailers, is much more than a novelty; it has become a very powerful revenue stream. Barnes & Noble, for instance, has found a great deal of success with its mobile initiatives. In the recent Internet Retailer Mobile 500 report, Barnes & Nobel ranked 41 among some of the world’s leading retailers in terms of mobile commerce success.

The report shows that Barnes & Noble had a 99.35% mobile success rate, which means that the vast majority of mobile commerce activity occurring on the company’s mobile website was successful. The company has reported higher mobile sales, which add to its overall retail sales and boost its revenue considerably.

Another report from the Australian Communication and Media Authority shows that mobile payments have grown by 448% since December 2010. Consumers are becoming more likely to make a purchase from their mobile device, even when visiting a physical store. A handful of retailers are thriving because of this, while those that are unwilling to get involved in the mobile space are missing out on a major opportunity that could have dire implications for their future.

Mobile commerce has proven that it is more than just a trend. It has blossomed into something that consumers want to be a part of and, as such, is here to stay. Retailers that refuse to take advantage of the popularity of mobile commerce may risk obsolescence, as consumers are beginning to favor mobile shopping over more conventional forms of commerce.

Barnes & Noble wins acclaims for simplistic approach to mobile commerce

Keynote, a leading Internet and mobile cloud testing and monitoring firm, has released the latest results of its Keynote Mobile Commerce Performance Index. The Index ranks companies based on their mobile commerce services and consumer engagement in e-commerce. Companies that offer accessible mobile commerce services to consumers generally earn the top spot on the Index. According to Keynote’s latest results, the top company in this regard is Barnes & Noble.

Simplicity may be the best approach

Barnes & Noble has managed to reach the top spot on the Keynote Index due to its very simplistic approach to mobile commerce. The company, which boasts of a strong online presence, offers services that are both easy-to-use and convenient for consumers that like to shop from their mobile devices. Other retailers tend to provide somewhat complicated services to consumers, which can make mobile commerce somewhat of a hassle for those wanting to purchase products from their mobile devices. Barnes & Noble, however, believes that simplicity is the key to success.

Company continues to beat out competitors in retail

The company has managed to beat the odds when it comes to the retail sector. Specializing in book sales, Barnes & Noble has been fighting to retain a strong presence in the retail industry as consumers become more tech-savvy. In 2011, one of the company’s major competitors, Borders, went out of business due to lackluster sales of physical products. Borders had a very modest presence in the online world and was not accommodating to mobile commerce, which contributed to the company’s downfall. After Borders became defunct, Barnes & Noble was quick to acquire its competitors trademarks and customer list.

Simplicity may help company retain top spot in Index

When it comes to e-commerce, Barnes & Noble’s major competitor is Amazon. Keynote notes that the company has managed to acquire a great deal of favor from consumers due to its focus on making its mobile commerce services simple and accessible. If the company can continue offering easy-to-use services, it may continue earning the top spot on Keynote’s Index.