Tag: augmented reality

London Underground gets boost through augmented reality marketing

| October 26, 2012

Marketing campaign to help raise awareness for London Underground

Outdoor marketing firm CBS Outdoor UK has enlisted the aid of augmented reality specialist Blippar to help promote the services of the United Kingdom’s public transit system, London Underground. Tapping into augmented reality is part of the marketing firm’s “Look for Longer” campaign, which encourages consumers to accurately identify 75 London Underground stations using interactive clues they find in posted throughout the city. Blippar’s role in this initiative calls for the use of a massive, six-meter digital screen in the heart of Westfield Stratford City.

Blippar takes over screen at Westfield Stratford City shopping center

Westfield Stratford City is Europe’s largest shopping center, with more than 3 million monthly visitors. With such high traffic, t he shopping center is considered a prime location for marketing campaigns. Blippar has taken over one of the massive digital screens that has made its home in the shopping center to provide consumers with a chance to engage in the campaign’s augmented reality aspects. The interactive posters that can be found on the screen, as well as those found in London, provide consumers with clues that will help them identify the stations associated with London Underground.

London Underground campaign gives consumers chance to win prizes

Through the campaign, consumers have a chance to win an iPad or Kindle Fire if they can correctly identify several London Underground stations and find all the clues associated with the campaign. CBS Outdoor UK believes that augmented reality is one of the best ways to engage a new generation of consumers that have been steeped in mobile technology. In the past, augmented reality marketing campaigns have proven quite popular with mobile consumers.

Augmented reality proves to be effective marketing tool

Augmented reality may be an ideal way to reach out to consumers that are tethered to their mobile devices. The technology allows for dynamic content to be accessed with nothing more than a smart phone or similar mobile device. In terms of marketing, this can turn static campaigns into engaging experiences that are more likely to stand out in the minds of consumers.

Augmented reality to be used for covers of famous gaming magazines

| October 24, 2012

 Augmented reality to promote Far Cry 3

Augmented reality continues to make waves in the world of print, as some of the world’s most prolific gaming magazines announce that they will be using the technology for upcoming cover stories. Xbox Magazine, Playstation Magazine, and PC Gamer have all announced that they will use augmented reality for special editions of their covers featuring the upcoming game Far Cry 3. To accomplish this, the magazines have teamed with Aurasma, a leading augmented reality platform.

Future US sets sights on interactive technology to engage readers

Future US, which owns the magazines, has decided to use augmented reality in order to engage readers in a more dynamic fashion. The technology has proven itself capable of accomplishing this feat effectively in the past in numerous marketing campaigns. Future US believes that the technology can help bring new content to the audiences of the magazines in a way that they will enjoy and help generate hype behind the looming release of Far Cry 3.

Readers will be able to access exclusive content through special edition coversAugmented reality browser

Playstation Magazine will be the first to run its augmented reality cover on October 23. Both Xbox Magazine and PC Gamer will run their covers on November 6. Readers with smart phones equipped with the Future AR application will be able to access the digital content that is contained within the covers of these magazines. This content will range from exclusive video footage of the game to interviews with the game’s developers.

Augmented reality may help print remain relevant

When it comes to games, augmented reality is most often used as a gimmick to provide some novelty entertainment to gamers. The technology could help print establish a foothold in a time where most consumers favor their mobile devices over traditional media. Though magazines have managed to hold some favor with consumers, many publications are still feeling the pressure caused by the advent of mobile technology. Thus, these publications must find ways to adapt if they want to continue being relevant with their audience.