Tag: Apple iBeacon

The iBeacon from Apple will be used to help to provide regular customers the experience they want.

In Germany, the managers of upscale restaurants take great pride in their ability to recall the names of the majority of their regular customers and to be able to remember each of their preferences in terms of seating, drinks, and meals, and now geolocation technology will be used to help to give them a bit of an edge.

This location based tech will remind them of the diner’s favorite table, the dishes they order most, and more.

The Mook Group, which owns five high end restaurants is now testing the geolocation technology from Apple called iBeacon. The owner of the company, Christian Mook, will be using this technology to track the customers who enter one of his restaurants. Should this prove to be effective, he intends to roll it out into the remaining four locations, as well.

The geolocation technology will only work with the customers who have downloaded the app.

The app uses location based tech in order to detect when the guest has entered the restaurant and tracks how much time that individual actually spends within the restaurant. It also uses a type of ranking system that will reward that individual for his or her loyalty. According to Mook, he is hopeful that it will also be able to track additional information, in the future, such as indoor location, the items that are ordered, and the amount that is being paid by any given customer.

This entire effort is being made for the purpose of being able to provide additional services to regular customers, and to improve those that already exist.

The iBeacon element of the app functions through beacon pods that are installed throughout the restaurant location. This uses low energy Bluetooth technology to identify when a customer has entered the restaurant, and then it tracks that individual’s location to within an accuracy of five to ten inches. The app merely needs to be downloaded and installed in order to work with the geolocation technology of the iBeacon pods. It does not have to be opened and activated.

The support of this technology coincides with an effort to make apps easier to manage.

Adobe has taken a larger step into the mobile marketing sphere as it revealed a set of rejuvenated services that are designed to help companies to be able to create, manage, and provide a customized real time app experience to their customers.

This entire opportunity will be available through the Adobe Marketing Cloud platform.

There is quite a list of services that have been added to what Adobe is now offering, with its entry into the mobile marketing channel. Along with its support of Apple’s iBeacon, it is also offering a number of different ways to reach consumers, personalize the experience, provide incentives for taking action, and offering ways for merchants to be able to measure results.

The goal is to provide a very well rounded and complete mobile marketing opportunity.

Among the new Adobe Mobile Services 2.0 offerings are:

• Adobe Experience Manager apps for marketers, as well as the PhoneGap Enterprise for mobile app development firms.
• Measurements for campaigns, including for which campaigns are producing results and user behavior measurements to enhance engagement, launch events, and encourage content sharing, in addition to product purchasing.
• Apple iBeacon support, giving marketers location based data so that properly timed notifications can be delivered based on where the user is.
• Customer re-engagement features across mobile apps, giving companies the ability to deliver the latest news, report on credit balance details, and others.

Among Adobe’s primary goals has been in enhancing and increasing its offerings for its Marketing Cloud when it comes to mobile. Near the close of last year, that company released its SDK for Mobile Services, which included the ability to use location based technology for geotargetting users, as well as for the analysis of consumer data, optimizing the performance of the app, monitoring of key performance indicators (KPIs), and even conducting certain forms of A/B testing.

It is clear that their focus continues to be a drive forward into mobile marketing, and this release that includes iBeacon indicates that geolocation technology will be playing an important role in that effort.