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Company finds success in mobile commerce space

| January 3, 2014

E-Complish releases new study concerning mobile performance

E-Complish, a company specializing in payment solutions, has announced a significant increase in inquiries in mobile payments in 2013. The company has released a study that highlights a growing interest in mobile commerce coming from businesses and consumers alike. The study suggests that 2013 was the best year that the mobile commerce sector has seen so far, with more businesses taking the mobile space seriously and working to engage a new generation of mobile consumers more dynamically.

215% increase in mobile payment inquiries

According to the study, there has been a 215% increase in mobile payments inquiries in 2013, with over 30,000 transactions being handled by E-Complish. The company has processed more than $4.5 million in mobile payments in 2013 compared to the $1.5 million it processed in 2012. E-Complish expects to continue seeing mobile commerce gain momentum over the coming years, especially as businesses begin to take mobile consumers more seriously.

Holiday shopping goes mobile

Mobile Commerce SuccessDuring the 2012 holiday season, retailers were exposed to the potential success they could find through a focus on mobile commerce. The 2013 holiday season solidified the faith that companies had been putting behind mobile commerce. Now, retailers are beginning to flock to the mobile space, seeking out companies like E-Complish to help make them more accommodating to mobile consumers by embracing mobile payments.

Specialty retailers find success in mobile commerce

E-Complish is not the only company that has been seeing success in the mobile commerce space. Amazon, eBay, and China’s Alibaba, have also profited from the success of mobile commerce over the past year. These companies have established a strong presence in the mobile space, but specialty retailers have managed to find the most success when it comes to engaging mobile consumers. These retailers may be considerably smaller than companies like eBay, but they have been able to provide consumers with a more enjoyable shopping experience.

Mobile commerce revenue growth for retailers

| December 30, 2013

Kiip releases information on growing mobile revenues

Kiip, a mobile marketing firm, has released information concerning the top mobile commerce brands. The data from Kiip highlights which brands have found the most success in mobile commerce in 2013. Retailers have taken a strong interest in the mobile sector due to the rapidity at which smartphone and tablet ownership is going. Consumers have been showing favor for mobile shopping because of its convenience and the deals that many retailers have been offering specifically to mobile consumers.

Specialty retailers find major success in mobile space

According to the information compiled by Kiip, the retailers leading mobile commerce are JackThreads, Rue La La, Groupon, and Fab. These retailers have a significant lead over other brands when it comes to mobile revenue generation. Notably, both Amazon and eBay have seen relatively little mobile growth when compared to other retailers despite how much effort they have put into mobile commerce. Smaller, more specialized retailers seem to have been able to engage consumers more effectively with their mobile initiatives.

Mobile traffic is on the rise

retail mobile commerce growthKiip notes that mobile traffic to retail sites has grown by an average of 39% over what it had been in 2012. Consumers are flocking to mobile retail sites in order to shop, especially during the holiday season. Retailers have been reporting a significant increase in mobile sales during the 2013 holiday shopping season as they find success with their mobile engagement initiatives.

Mobile marketing is gaining prominence

As mobile commerce grows, mobile marketing is quickly becoming more important for businesses. Retailers that have not invested in mobile marketing have been unable to effectively engage consumers on smartphones and tablets. This has limited their appeal to those interested in mobile commerce. Mobile-centric consumers are more likely to engage in mobile marketing initiatives than traditional marketing due to the more interactive nature of the former.