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Secure Element Manager has been approved by Visa for the BlackBerry 10

Leading technology company, and creator of the BlackBerry platform, Research In Motion has received approval from Visa for its NFC-based mobile commerce platform, known as Secure Element Manager. The platform is designed to be used with the company’s next generation BlackBerry 10 device. Thus, owners of the BlackBerry 10 will be able to make mobile payments for products thanks to the device’s support of NFC technology and the approval for the system granted by Visa.

Platform may help with security concerns

Visa has shown a great deal of interest in mobile commerce in recent months. The company has become one of the major players in this emerging industry through its various partnerships and the services it provides mobile consumers. The Secure Element Manager helps address one of Visa’s most significant concerns when it comes to mobile commerce: Security. As such, the platform has won the support of Visa, which will allow its customers with BlackBerry 10 devices to use their accounts to make mobile payments.

Security continues to be a problem for mobile commerce

Security has long been an issue that has made mobile commerce somewhat unpopular. NFC technology itself does not boast of any latent security features. As such, many believe that the technology can be easily exploited. If NFC technology is exploited, a consumer’s financial information may be at risk of theft, creating a serious problem for those involved in mobile commerce. Until recently, there have been few efforts to bolster the security of mobile commerce.

Secure Element Manage meets Visa expectations

The Secure Element Manager not only helps keep the financial information of consumers safe, it also acts as a management platform for various mobile commerce systems. The platform meets the strict requirements that Visa has adopted concerning mobile commerce systems, making it one of the few systems that Visa is willing to support. Moreover, it is the only mobile commerce platform for the BlackBerry that has the full support of Research In Motion.

Though this may have been possible for the first generation of mobile efforts, times have changed.

When retailers first started to discover that mobile commerce was going to be vital to their survival, many of them responded by using their standard websites and optimizing the same content and layout so that it would be compatible with the smaller screens and navigation requirements of mobile devices.

This was a strategy that was somewhat effective for a while, but the channel has evolved since then.

The world of mcommerce is traveling at a breakneck speed, and it is continually in flux. The more brands, companies, and marketers discover about what consumers are expecting from this channel and what is effective, the faster it grows. Now, the websites that were originally optimized so that their standard formats would fit on smaller screens are being found to be inadequate within the sector.

Simply repurposing regular sites for mcommerce just isn’t enough for the mobile consumer.

An mcommerce website should not simply be a cookie cutter copy of the site designed for e-commerce. Before the mobile version is released, it is vital for companies to determine what features are truly central for driving engagement, and to make those elements the heart of the smartphone and tablet experience. For example, store locators – which are often considered to be rather secondary on standard sites – are among the most important features of a mobile commerce enabled website, and should be placed front and center in many instances.

A site meant for a smartphone needs to be stripped down to its bare minimum while still providing a rich and engaging experience. Functionality, compatibility, load time, ease of navigation, and driving consumers to act are all critical to mobile. Unlike the PC experience, it is isn’t simply a matter of placing information in front of the consumer. It needs to appeal to the individual on the go, with quick and simple mcommerce options that will be highly relevant and appeal on a personal level. Companies must never lose sight of this perspective if they wish to get the most out of what the channel has to offer.