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M-commerce traffic to break the 75 percent mark this holiday season

This trend is heading around the world as Diwali shopping in India broke mobile records.

While the holiday shopping season is only just getting started in the United States, India has already had a major wave of its own m-commerce season as Diwali brought a tremendous number of shoppers to their device screens to pick up that perfect gift.

According to UCWeb, the holiday shopping traffic across India broke the 75.5 percent mark this year.

UCWeb is the company behind the top mobile browser used in India, as it holds onto a market share that is greater than 54 percent in that country. This makes that company uniquely able to understand the increases that are being seen in m-commerce activities throughout the year and at times of holiday shopping such as during Diwali.

According to the company’s managing director in India, Kenny Ye, “The numbers of users who visit Flipkart, Amazon and Snapdeal via UC Browser in the month leading up to Diwali 2015 increased over 75 percent compared with last year.”M-Commerce - Higher than 75 percent

People in India are steadily increasing their use of m-commerce, particularly during festive seasons.

Ye went on to explain that consumers in India are “embracing shopping on the go” to a growing degree. They are finding that there is a great deal of opportunity available to take advantage of the time they have while they commute or on lunch breaks, for example, in order to pick up the gifts they need for festive celebrations. It helps them to save time and to be able to find some great ways to save money on what they want to buy.

That said, this use of mobile commerce for Diwali in India has been met with some resistance in that many people are saying that it is pushing people to think of this important time on the calendar in an exclusively commercial sense, when it is supposed to mean a great deal more.

This closely mirrors the sentiment of many people who will be using m-commerce to help them to get ahead in their Christmas shopping during the holiday season in the United States. It will be interesting to see what other trends follow the same paths between the two countries and their top gift giving holidays.

Mobile payments are appearing everywhere, including LG

The smartphone and consumer electronics manufacturer has now entered into the rapidly growing market.

In a market already rapidly filling up with Apple Pay, Android Pay and other large names of mobile payments options, LG has now unveiled its own option after having partnering with South Korean credit card companies KB Kookmin Card and Shinhan Card.

The companies have worked together to create a smartphone based payment system that will first launche in South Korea.

While the mobile payments service will be available exclusively in South Korea at its initial launch, it is unclear as to whether or not the service will move to an international market. At the moment, no date has been set for taking that kind of step outside the country.

There are currently many different types of technologies being used in order to complete payment transactions through the use of mobile devices. The two giants, Apple Pay and Android Pay, have both based their services on near field communication (NFC technology). At the same time, Samsung is using magnetic secure transmission (MST) that is comparable to the magnetic strip on a credit card.Mobile Payments - LG

LG mobile payments have not yet announced the type of technology that it will be using to complete transactions.

A growing number of retailers are starting to update their point of sale terminals in order to be more compatible with some of the top technologies being used for payments through mobile devices. It is likely that LG will choose a more established technology in order to ensure that it will be able to be compatible with the point of sale devices that are already in place now that its predecessors have paved the way for the use of mobile technology at the checkout counter.

The mobile payments space is one that has seen considerable controversy over the last few years as many believe in it, while others feel that it will never take off in the mainstream. A new study conducted by Research Now indicated that 51 percent of consumers would prefer to use a wallet app issued by their own financial institution as opposed to a third party such as Apple Pay, Android Pay or LG Pay. The next years will clearly be defining within this sector of the tech market.