Latest

The latest mobile technology isn’t enchanting all consumers

Some people feel that older smartphones offer them everything they need and are holding off upgrades.

The mobile technology industry’s smartphone segment is watching its sales slowing and it has been trying very hard to help to make sure consumers burn through their present devices as fast as they can so they will replace them with something new.

However, there is a chunk of the consumer market that isn’t interested in all the latest bells and whistles.

Despite the fact that carrying older forms of mobile technology, such as smartphones that are older than a couple of years or so, there is a sizeable group of consumers who aren’t taken in by all the efforts the smartphone industry is making to try to push them to drop their old tech in favor of larger screens, touchscreens without physical keyboards, or even non-flip phone designs. There are many different reasons that people are choosing to hang on to their older devices instead of upgrading – even when their mobile providers try to woo them with great upgrade deals in order to stick around with them for another year or two.

Many people find that they reach the point that they know and love the mobile technology they have.

Mobile Technology not impressing consumersThese individuals find that their devices perform all the tasks they need to complete and it stops them from handing even more of their lives over to a device they must carry around all the time.

The truth of the matter is that over 90 percent of smartphone owners change models within every span of two years. This, according to Ramon Llamas of IDC mobile phone trend tracking research firm. That said, there is a small but meaningful percentage of the population that is hanging onto their phones for three, four years or more.

While some people don’t want their devices to be as large as today’s typical offerings, others say that they aren’t actually all that impressed with the features currently being offered and they don’t see any reason to sign on to a new contract or hand over hundreds of dollars when their current mobile devices are still working.

Eventually, all mobile technology does need to be replaced in order to keep up with current standards, but it will be interesting to watch the replacement rates over years to come, and to see if people continue to want the latest or if they begin to hang on to what they already have as the novelty of novelty wears off.

Mobile shopping took off on Black Friday

Initial figure said that sales made online were up by an estimated 21.5 percent over last year’s numbers.

The first wave of data from Black Friday is now making its way over and what it has indicated was that mobile shopping took off on that day and was used considerably more than it was on the same day in 2014.

IBM has released its figures from the m-commerce use this year and showed that apps are paying off.

The tech company’s figures showed that when compared to last year, there was an increase of 21.5 percent in digital sales through mobile shopping. This indicates that retailers that invested in improvements in their mobile commerce apps and optimized websites saw the fruits of their efforts. While IBM has revealed the growth rates, it does not report on the total sales figures that occurred on this opening day of the holiday shopping season. That said, on the evening of Black Friday, Adobe reported that Americans were on track to spend over $2.7 billion in online purchases.

If Adobe was correct, it would mean that there would actually have been a 14 percent mobile shopping increase.

Mobile Commerce Shopping - Black FridayThat growth in m-commerce would have been over Adobe’s own tracking methods compared to the figures that it gathered on the same day last year. That said, both IBM and Adobe agreed that mobile shoppers were using their smartphones and tablets to make purchases more often than on their laptops and desktops. This represents the first time this has ever happened on Black Friday.

According to Tamara Gaffney, an Adobe analyst, “US consumers have turned into digital shopping ninjas.” Adobe has also estimated that the total spending from American consumers online over Thursday and Friday of last week came to a record total of $4.45 billion. It stated that it would be updating its reports to include in-store sales as well.

Adobe’s report indicated that online and mobile shopping consumers were looking primarily for gadgets and the hottest toy products. Among the most popular Black Friday buys were the iPad Air 2, Xbox, Samsung TVs, Star Wars Lego, Lego Dimension sets, and Shopkin Dolls.