Initial figure said that sales made online were up by an estimated 21.5 percent over last year’s numbers.

The first wave of data from Black Friday is now making its way over and what it has indicated was that mobile shopping took off on that day and was used considerably more than it was on the same day in 2014.

IBM has released its figures from the m-commerce use this year and showed that apps are paying off.

The tech company’s figures showed that when compared to last year, there was an increase of 21.5 percent in digital sales through mobile shopping. This indicates that retailers that invested in improvements in their mobile commerce apps and optimized websites saw the fruits of their efforts. While IBM has revealed the growth rates, it does not report on the total sales figures that occurred on this opening day of the holiday shopping season. That said, on the evening of Black Friday, Adobe reported that Americans were on track to spend over $2.7 billion in online purchases.

If Adobe was correct, it would mean that there would actually have been a 14 percent mobile shopping increase.

That growth in m-commerce would have been over Adobe’s own tracking methods compared to the figures that it gathered on the same day last year. That said, both IBM and Adobe agreed that mobile shoppers were using their smartphones and tablets to make purchases more often than on their laptops and desktops. This represents the first time this has ever happened on Black Friday.

According to Tamara Gaffney, an Adobe analyst, “US consumers have turned into digital shopping ninjas.” Adobe has also estimated that the total spending from American consumers online over Thursday and Friday of last week came to a record total of $4.45 billion. It stated that it would be updating its reports to include in-store sales as well.

Adobe’s report indicated that online and mobile shopping consumers were looking primarily for gadgets and the hottest toy products. Among the most popular Black Friday buys were the iPad Air 2, Xbox, Samsung TVs, Star Wars Lego, Lego Dimension sets, and Shopkin Dolls.

Online payments to reach $70 billion during the 2015 holiday season

Consumers in the United States are expected to spend a combined $70 billion during the holiday season this year, according to a new report from comScore. This money is expected to be spent at stores like Amazon, eBay, and Walmart, with many shoppers opting to make their purchases online, either from their mobile devices or from their traditional computers. The report from comScore suggests that mobile commerce will have a major role to play this year.

Mobile commerce is growing quickly as consumers become more involved in shopping online

The report shows that online spending will increase by 14% this year over what it was in 2014. While comScore suggests that this is a “marginal” slowdown, it does note that many consumers are beginning to focus on mobile commerce. These consumers are using their smartphones and tablets to make purchases online, which they see as convenient, especially during the holiday season. Retailers have also become more involved in mobile commerce, hoping to engage a new generation of consumers that have become heavily mobile-centric.

Amazon to lead the way in the growth of e-commerce

Amazon is expected to lead the way in online purchases, accounting for some 20% of all e-commerce sales this year, according to the report. Walmart and eBay will follow behind, with smaller retailers finding some success by engaging mobile consumers. E-commerce, as a whole, will account for approximately 15% of all discretionary spending during the holiday season. The report from comScore suggests that the e-commerce sector will continue to prove to be more dynamic than the physical space.

Retailers are beginning to prioritize mobile commerce

Mobile commerce is becoming a powerful force in the retail space, driven by the growing number of options that consumers have available to them and the interest that they have in shopping online with their mobile devices. In the coming year, retailers are expected to become more involved in the mobile commerce space, leveraging the power of mobile devices to engage mobile consumers.