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Mobile Augmented Reality Market for Marketing and Advertising in US 2016 Industry size, Share, Growth, Forecast of CAGR 95.35% by 2020

Augmented reality technology blends digital content with the physical world. It is used to display computer-generated images in a user’s field of vision and provide relevant information about objects in the real world. It allows the user to scan the physical real-world environment and provides an enhanced or augmented experience by adding virtual computer-generated information. End-users can make use of this technology through apps developed for mobile devices.

Mobile augmented reality market for marketing and advertising in the US to grow at a CAGR of 95.35% over the period 2014-2019.

Covered in this report

This report covers the present scenario and the growth prospects of the mobile augmented reality market for marketing and advertising in the US for the period 2015-2019. It presents the vendor landscape and a corresponding detailed analysis of vendors in the market. This report covers the overall ecosystem of the mobile augmented reality market, which includes augmented reality engine, augmented reality software applications, and augmented reality hardware. In addition, the report discusses the major drivers that influence the growth of the augmented reality market for marketing and advertising in the US. It also outlines the challenges faced by the vendors and the market at large, as well as the key trends emerging in the market.

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The report, Augmented Reality Market for Marketing and Advertising in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. This report covers the landscape of the market and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

Augmented Pixels
Aurasma
Blippar
Catchoom
Metaio
NGRAIN
Qualcomm
Total Immersion
Wikitude
Zappar

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Market driver

High usage of mobile devices
For a full, detailed list, view our report

Market challenge

Lack of content
For a full, detailed list, view our report

Market trend

Increased integration in mobile devices
For a full, detailed list, view our report

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This year will define whether or not BlackBerry continues with hardware

The brand is already struggling to return to a smartphone space that is only increasing in competition.

The attempts being made by BlackBerry to return to a level of success in the smartphone hardware business is certainly an ongoing one, but it appears that the company has been fighting an uphill battle.

Analysts from Scotia Capital are now saying that the company will be reaching a “critical juncture” in 2016.

As much as CEO John Chen has insisted that BlackBerry will not be leaving the hardware industry and while a number of highly strategic moves have been made to help ensure that its smartphones will keep heading to store shelves – and into the hands of consumers and business users – the fact is that it is continuing to lose subscribers and money. In fact, just as the analysts made their prediction, the company also revealed that it would be laying off 125 employees in Canada, in addition to 75 workers in Florida who would also be losing their jobs.

The analysts see a number of different strategic options still left for BlackBerry as this year progresses.

Deciding Year for BlackberryThe Scotia Capital analysts said that there are three main strategic options that the Ontario, Canada-based company currently has within its reach. The first would be to step out of hardware while facing a one-time cost that they predict to be around $100 million (USD). The second would be to license its operating system or brand as a whole to another hardware manufacturer. The third would occur if the company’s hardware segment manages to reach profitability this year, in which case it should continue its operations.

A great deal of the decisions that will be made by the company will depend on whether or not its latest smartphone, the Priv slider mobile phone powered by Android, ends up being successful in its sales. Investors have a very close eye on whether or not that key mobile device is managing to appeal to enough consumers to make it worthwhile.

At the same time, BlackBerry has been continuing its evolution as a provider of enterprise software. It could end up spending as much as $1 billion (USD) on the acquisition of companies over the next couple of years and still manage to keep up a net cash balance of $500 million (USD) in that business.