Latest

Deloitte report predicts the growth of mobile commerce in Canada

Mobile technology is having an impact on several sectors throughout Canada

Multinational professional services firm Deloitte has released a new report highlighting the trends that are expected to be seen in the mobile space over the next 18 months. The report predicts that mobile technology will have a significant impact on a variety of sectors, ranging from retail to artificial intelligence. Notably, mobile commerce is expected to gain significant momentum over the next 18 months, especially as retailers become more supportive of mobile payment systems.

Young consumers are showing strong interest in mobile commerce

Last year, Deloitte’s report proved to be approximately 80% accurate. This year, the report highlights the potential for millennials, who have long been an elusive demographic, to drive the growth of mobile technology in various sectors. Notably, those between the ages of 18 and 24 are less likely to use their mobile devices over their personal computers. They are, however, quite interested in mobile commerce. This interest comes from their inherent ties to mobile technology, as most of those within this demographic have grown up steeped in devices like smartphones.

Number of people using mobile payments service to grow by 150% in Canada

Deloitte predicts that, in Canada, mobile commerce may see aggressive growth. The firm expects to see a 150% increase in the number of Canadian consumers using mobile payments services over the next 18 months. Consumers are showing favor for mobile commerce because of its convenient nature. As mobile payments service become more secure, consumers are also becoming more willing to use these systems to purchase products that they are interested in. Retailers are expected to continue supporting mobile commerce more aggressively as well.

Mobile games are becoming very popular among consumers

The report from Deloitte also predicts that more consumers will become involved in mobile gaming. Canada is home to the third largest game industry in the world, valued at approximately $2.3 billion and employing more than 200,000 people. Canadian consumers are showing strong interest in mobile games, which also serve as another channel through which they can spend money.

Samsung Pay rolls out in Spain

The mobile payments service has just stepped into the Spanish marketplace through CaixaBank.

Consumers in Spain now have a new opportunity to use mobile payments, as Samsung Pay has rolled out its service in the country, following a deal that has brought it its first support from financial services in the country in the form of ImaginBank, a subsidiary of CaixaBank.

This will make it possible for customers with certain models from the brand to pay using their smartphones.

As of yet, mobile payments have not been tremendously successful in the country. Some banks have already attempted to offer their support to Apple Pay, but when it actually came to enabling the service with their cards and point of service readers, they have appeared to be less motivated. Yet, Samsung Pay has managed to obtain the support of CaixaBank and it has become immediately effective.

A press release has confirmed the partnership between the bank and Samsung Pay for Spanish consumers.

The bank released the PR in order to reveal that it has become the “key partner” with Samsung in its mobile payments in terms of its “promotional campaign strategy.” In this strategy, there will be 700,000 consumers across the country who will have immediate access to this m-payments service.

The bank has expressed a considerable amount of enthusiasm, which is being seen as a nod to the potential that comes along with mobile payments platforms such as that with which it has just connected itself. When taking into consideration that the bank already owns its own mobile payments service called CaixaBank Pay, which launched last September, it is quite notable that it is as involved as it is in this second option, as well.

The bank stated that supporting Samsung Pay is a demonstration of its dedication to “developing its payment method innovation strategy with the aim of incorporating the latest global trends in its offer.” This is also being seen as a positive move for Samsung’s mobile wallet, which has been working hard to try to keep up in the race against its top rival, Apple Pay. The Apple wallet has also been spreading into new markets worldwide. It’s expected that the service will also be seen in the U.K and China, before long.

Exit mobile version