Mobile gambling involves participating in gambling activities such as betting, gaming, and lottery through mobile devices such as smartphones or tablets. The revenue generated through betting includes the wagers put on outdoor sports such as football, tennis, cricket, basketball, and horse racing. Revenue from gaming includes money spent on casino games and slot machines. Lottery generates revenue from games such as bingo, lotto, and gaming machines.

Global Mobile Gambling Market to grow at a CAGR of 43.08% in terms of total annual wagers over the period 2014-2019.

Mobile ambling market segmentation including category and geography

Additionally, analysts have segmented market projections by key geography, including EMEA, the Americas, and the APAC region.

“In the UK, 68% of the women participated in gambling activities in 2012 and this segment tends to prefer online gambling over traditional gambling. There has also been an increase in the number of gambling app downloads. Social gambling is expected to be a significant market driver in the future,”.

Mobile gambling: Market scope and calculation of market size

This report covers the present scenario and growth prospects for the global mobile gambling market from 2015-2019. To calculate the market size, We considers the revenue generated through gambling activities on mobile devices, in terms of gross gaming yield per year and the total amount of wagers raised by players annually.

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Covered in this report

The report covers the present scenario and the growth prospects of the global mobile gambling market for the period 2015-2019. To calculate the market size, it considers the revenue generated through the gambling activities in terms of gross gaming yield per year and the total amount of wagers raised by the players annually. The report segments the market into three categories: betting, gaming, and lottery. The report also provides 2014 market share of each category and the factors responsible for the position that each segment holds. It also presents the geographical segmentation of the market.

Global Mobile Gambling Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

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Industry analysis includes:

Key Vendors:

Betfair Group plc
Bwin.Party Digital Entertainment
Camelot
Hong Kong Jockey Club
INTRALOT
Ladbrokes
Scientific Games
Unibet
William Hill

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According to a recent study, Android device users are taking quite a casual attitude toward their vulnerabilities.

Proofpoint, a cyber and mobile security firm, has now released a report that has shown that users of Android devices had willingly downloaded more than two billion apps containing malicious code in 2015.

Those findings with regards to the downloading of malicious mobile apps were published in the Human Factor Report.

That report provides a closer view of the most recent cyber and mobile security trends throughout social media, mobile apps and email. Among the top findings of this report, one that is drawing a considerable amount of attention is the fact that malicious mobile applications are affecting the United States the most, with China in second place. The findings also pointed out that many of the problems with malicious apps come from downloads that are occurring in marketplaces outside of official channels.

These marketplaces are posing a considerable mobile security threat that device users seem to be ignoring.

The researchers from Proofpoint discovered rogue app stores that were giving mobile device users the opportunity to download “free” clones of popular apps for both Android and iOS devices but that contained malicious code. In many circumstances, the games were clones of premium apps that were being offered for free, or included those that had been banned from the official Apple iTunes Store, luring people to these rogue marketplaces with their offer of something that was certainly too good to be true.

In order to be able to download those mobile apps, the users would have had to bypass a number of cyber security warnings along the way. Despite that fact, and the fact that downloading from those marketplaces increases the risk of downloading a malicious app by four times, many people are continuing with this activity.

The mobile security issues presented by these malicious apps can include anything from the sharing of personal information and data to revealing passwords to third parties. Downloads from those marketplaces surged during the fourth quarter of last year. Among the malicious apps that were indeed downloaded, data was communicated to 57 different countries. Of the data that was transmitted, 19 percent went to China.