The Oculus Rift has been greatly anticipated and yet now that it’s entering the market, it’s doing so without fanfare.

With the debut of the Oculus Rift virtual reality headset, many people would have expected that there would come with the launch of a huge marketing campaign, or at least a glitzy launch party, but that is not the case.

Unlike with the launches of new smartphones and game consoles, the Oculus Rift is simply being slipped onto shelves.

The early adopters who pre-ordered their virtual reality headsets will be receiving theirs just as they would any other package that they’ve ordered, except in this case they needed to be willing to drop $600 in order to obtain it. For many, it came as a surprise that the Oculus Rift launch was simply a matter of putting the product out there to buy and that it didn’t come with a huge amount of noise. With the amount of effort the company had put into bringing exposure during the time before the launch, it seems that the launch itself was rather anticlimactic.

The virtual reality headset has come a very long way since it was first designed out of smartphone parts.

It is now a form of wearable technology that provides an immersive VR experience that is miles away from the nauseating effects for which similar inventions were known a couple of decades ago.

In 2014, Oculus was acquired by Facebook for a hefty $2 billion. Since then, it has put out a number of wearable technology headset devices meant exclusively for developers. That said, The consumer version of the Oculus Rift was rolled out on Monday. It could be that the lack of noise is the result of the first wave having already been sold out. Pre-orders bought out the entire stock and fresh devices won’t be available to purchase until the summer.

For that reason, it could be that there wasn’t really the need for a lot of hoopla with the launch, as there was enough of a racket made over this virtual reality headset to sell it out before its launch even happened. What will be interesting is to see what the early adopters will think of these devices and the VR experience they provide. It will also help to answer questions that people have been having with regards to whether or not they will cause health issues or even motion sickness among users.

Sony is beginning to take mobile gaming more seriously

Sony is taking another step into the mobile games space with the formation of ForwardWorks, a first-party development studio focused on the mobile space. The new developer will work exclusively on creating games for mobile consumption. ForwardWorks will be based in Tokyo, Japan, which has become one of the largest and most lucrative markets in mobile gaming, and will be a wholly-owned Sony subsidiary. Backed by Sony, ForwardWorks may develop games that are based on franchises that exist in Sony’s portfolio.

Consumers want developers to move away from dubious microtransaction model

What games ForwardWorks will be developing specifically is not yet known. Some consumers have expressed hope that the developer will shy away from conventional business practices in the mobile gaming space, such as microtransactions. In-game purchases are quite popular among gamers, but they still take issue with the fact that they can play a game for free but have to pay for additional content. Consumers have taken issue with microtransactions because they effectively gate content, preventing people from playing supposedly free games without spending money. Microtransactions also provide some players with in-game advantages over others, which many people consider to be unfair.

Mobile gaming market continues to expand, reaching $25 billion in revenue last year

The mobile gaming space is growing quickly. The mobile space is now the largest gaming segment overall, having generating $25 billion in revenue in 2015. This has made the mobile space very attractive to companies like Sony, who have a longstanding position within the game industry. These companies had traditionally focused on traditional gaming, either through game consoles or computers, but the advent of mobile technology has forced these developers to shift their focus.

Sony to continue focusing on console and PC games, but will support the mobile space

Sony will not abandon the traditional gaming space, but will be showing more support for mobile games in the future. ForwardWorks will face strong competition from various other developers that have already established a foothold in the mobile space, but the developer may find success by leveraging the power of Sony’s existing intellectual properties.