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Microsoft mobile technology news doesn’t look good with 3,000 lay-offs

The smartphone division of the company is experiencing a staggering number of job losses.

Microsoft has made an unhappy mobile technology news announcement of 3,000 upcoming job losses. The majority of the lay-offs are the result of the astounding failure of the Nokia deal and the redundancies it created.

The affected employees will be losing their positions over the next year within that division.

The Microsoft smartphone hardware business and global sales division will experience a massive reduction in size. Moreover, this is only the latest bad mobile technology news the company has issued this year. Back in May, it confirmed that its mobile branch would be downsizing by 1,850 jobs. At that time, Terry Myerson, the vice president of Windows and device said “we’re scaling back, but we’re not out!”

This all stems from the mobile technology news when Microsoft bought the devices and services business at Nokia.

Mobile Technology News - Shocking NewsThe acquisition occurred in 2013. Microsoft made the purchase for $7.1 billion (€5.4 billion). Not only did it buy the devices and business, but it also took in all the associated problems. As it unfolded, it became one of the most disastrous tech acquisitions in history.

Three months after the acquisition closed, Microsoft eliminated 18,000 positions. The majority were from the phone hardware division. This mainly removed employees who had become a part of Microsoft by way of the Nokia buy-out. One year after that point, Microsoft wrote off $7 billion and laid off 7,800 more employees.

This downward spiral continued into May when the vast majority of the feature phone business was sold at a tiny fraction of its purchase price and additional 1,850 jobs were lost.

Now, the mobile technology news trend continues at Microsoft. In the elimination of redundancies, the company is slashing 2,850 jobs. Within a U.S. regulatory filing, the software giant explained: “we periodically evaluate how to best deploy the company’s resources.” Microsoft also said the restructuring would primarily affect the smartphone hardware business and global sales. These latest position eliminations will be in addition to those announced in May and will not include those figures in their total.

European mobile commerce experiences striking increase

Two out of every three people who have a smartphone or tablet have shopped with it over the last 12 months.

The annual ING International Survey – Mobile Banking 2016 revealed a considerable rise in European mobile commerce. In fact, 66 percent of mobile device owners in Europe had purchased something over their smartphone or tablet during the last year.

This represented a notable increase over the figure from the year before when it was 58 percent.

The countries in which European mobile commerce was the strongest are: Turkey, Italy and Poland. Furthermore, 50 percent of mobile shoppers will probably go back to a store that has retained their mobile payment data. The convenience of not having to re-enter credit card or bank account details is an appealing one to smartphone using shoppers in Europe.

European Mobile Commerce IncreaseThe current data shows more Europeans are using mobile commerce apps and websites than ever before. They are purchasing both services and products. Among products purchased over m-commerce, electronics and clothing are the most popular.

The survey suggested “one-click ordering” is a among the top drivers in European mobile commerce.

ING’s research also underscored an increase in mobile banking. The study showed that 82 percent of people who use banking services over mobile phone or tablet are also shopping over those devices.

The European countries most using m-commerce are Turkey at 88 percent of smartphone owners, Italy at 69 percent of mobile device owners, and Poland, also at 69 percent. That said, the countries experiencing the fastest growth of mobile commerce shopping are France and the Netherlands. Smartphone and tablet owners in those countries are taking part in m-commerce 16 percent more this year than they were last year.

The United States is also seeing a rapid growth. It has risen by 16 percent to reach 74 percent this year. In Australia, the growth was much more modest at only 6 percent, bringing it to 49 percent of device users.

European mobile commerce has risen faster among younger generations of smartphone and tablet user. That said, all age groups have grown in their use of mobile shopping.