The boom in the Mobile market and the upsurge in usage of smart phones are driving the market for mobile applications. Mobile applications are developed to enable users to get access to services similar to those that are received when accessing the apps through a personal computer. The adoption of mobile apps that are B2C are significantly higher than that of the mobile apps that are B2B. However, both still have higher opportunities for growth. Currently there are more than 3.17 million applications available on various app stores and a very large base of mobile application developers who develop mobile apps for app stores.

Global Mobile Application Market to grow at a CAGR of 31.05% over the period 2014-2019.

“The growing popularity of mobile applications is resulting in the expansion of mobile websites, with enterprises creating their own mobile applications to drive consumer engagement,”.

The latest report emphasizes the growing mobile workforce worldwide, which has created a market for apps to suit different needs. This helps organizations attain better business outcomes from a mobile and dispersed work force.

“Many leading application development companies are focusing on design and development of customized mobile applications in line with business aspects across various mobile operating systems,”.

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Covered in this Report

This report provides information about the market size and forecasts of the Global Mobile Application market for the period 2014-2019. This report also covers information about the market segmentation by its type, application category, revenue model, and geography. The three key regions covered in this report are the Americas, the EMEA region, and the APAC region.

Global Mobile Application Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Global Mobile Application market landscape and its growth prospects in the coming years. The report also includes a profile of the key vendors operating in this market.

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It is also estimated that IT organizations will dedicate at least 25 percent of their software budgets to mobile app development, deployment and management in the coming years.

The new report covers the current scenario and growth prospects of the Global Mobile Application Market. To calculate the overall market size, the report considers the revenue generated through the sales of mobile applications worldwide.

Key Vendors

Apple
Google
King Digital Entertainment
Microsoft
Rovio Entertainment
Supercell

The social media giant is now offering new options to help users to be able to connect more conveniently.

Facebook Messenger may not be the most popular mobile messaging application, but it isn’t all that far behind WhatsApp and it has now introduced additional features, including barcodes comparable to QR codes, which are meant to help people to better communicate with their friends and family members…and businesses and brands.

There usage of the mobile app has never been larger, as 900 million people use it every month.

That data is according to Mark Zuckerberg, himself. These days, people use the social network for a great deal more than just posting food pics and cranking about what has happened to them. It has become a very important business tool. It is specifically for this reason that many of the new features such as QR codes have been added to the application. It will make it much easier for businesses to converse with their customers and for people to investigate and communicate with the brands they like.

Among those features are barcodes similar to QR codes, as well as Messenger Links for faster conversation launching.

The barcodes are actually being called Messenger Codes, although they look just like a redesigned version of a quick response code. On the other hand, the links are just as self-explanatory, as they come in the form of a regular URL that can be tapped in order to begin a conversation over Facebook Messenger. The URLs are designed in the form of m.me/username and are essentially an extension of the traditional vanity URL.

The Messenger Codes appear to be regular QRcodes but that have undergone a facelift. They can be scanned using the camera of a smartphone or tablet and function as a shortcut into a conversation through the mobile app, instead of having to manually enter any identification info.

Zuckerberg described this take on QR codes by saying that “Messenger Codes let you just pull out your phone and scan someone else’s code — it’s the new circular pattern surrounding their profile photo in Messenger settings. Messenger then starts a conversation with them. No more misspelled names or mistyped phone numbers.”