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Mobile commerce experience most important factor to app developers

Application developers felt that providing consumers with a smooth experience was by far the most important consideration.

Adding a mobile commerce experience to apps has given developers a whole new way to monetize their products. Now, they aren’t simply reliant upon the purchase price of the application to make money. Furthermore, enabling ads is also not the only route available to them, particularly when offering a free app.

That said, the choice to include an m-commerce checkout option also comes with several additional decisions.

For the vast majority of app developers, providing a smooth and seamless mobile commerce experience is the highest priority. They strive to provide the consumer with a frictionless experience. The hope is to add to the experience for the user, instead of detracting from it. This, according to The Evolving State of Mobile Commerce study by VisionMobile.

mobile commerce experience - appsThat research provided insight based on the participation of 1,986 app developers. These developers all used the VisionMobile platform for the m-commerce component of their apps.

The mobile commerce experience survey revealed that there are certain strategies that most developers have in common.

Among the respondents, 53 percent said they used app-store billing. This made it by far the most popular among the mobile payments options available. Geography played a role in the most popular billing methods. In emerging markets, operator billing – also known as carrier billing – were most common. This was because those are markets in which it is not commonplace to have credit cards. Thirty three percent of app developers in Africa and the Middle East used that form of payment method for their mobile commerce apps.

The survey revealed that there are three main considerations for app developers when choosing m-commerce payment methods. Those considerations were:

• Seamless and frictionless user experience – easily the most important factor, taking a top priority by 66 percent of respondents. In fact 53 percent said smooth mobile commerce experience was more important than cost.
• Security and the ability to prove it – they need to be able to enable secure payments and show that to consumers.
• Capabilities for international expansion – apps need the potential to grow beyond specific borders or regions.

Michael Kors smartwatch unveiled to reveal large wearables

The new Access wearable technology is designed to combine tech and fashion in one device.

The Michael Kors smartwatch, called the Access, has launched. It has been anticipated for some time now and beyond the tech, many have wondered what it would look like. Now that its design has been revealed, there are a few things that stand out. The first is that it is quite attractive. The second is that it is very big.

Until now, most smartwatches have been a chunky gadget that could be customized with its strap.

There have been choices in wearable technology in which consumers can pick either nice band or a nice face. That said, no matter what, wearables tend to be a kind of fashion statement unto themselves. The Michael Kors smartwatch looks as though it might be among the first – if not the very first – to bring high levels of wearable technology and fashion into a single device. This gadget was created by the celebrated American designer in the hopes of bringing the tech into the fashion world.

The Michael Kors smartwatch runs on Android Wear and is currently offered in two different styles.

The “Bradshaw” is the smartwatch with the more feminine appearance. It has an all metal design. The “Dylan” is the wearable technology being marketed toward men. It has a sportier design. Both the Dylan and the Bradshaw are quite chunky and are definitely statement pieces. The Bradshaw is 44.5mm and the Dylan is 46mm. Both devices have a starting price of $350.

According to a Mashable report, Michael Kors created its smartwatch due to the fact that people feel that being connected all the time is crucial, regardless of where they are or what they do. A statement from the company said that their wearable technology devices provide “the best of both worlds — reliable technology and great design. We didn’t want our fans to have to choose between fashion and technology, so we’ve made it possible to have both.”

The two Michael Kors smartwatch designs come with additional options. The Dylan has three color choices and six possible straps. Of those straps, two are leather and four are silicone. The Bradshaw comes in a larger number of different metallic colors and strap possibilities. Furthermore, the faces can be customized for highlight colors, as well as dial and hand colors.