As a growing number of consumers look to their smartphones while shopping, this week may break records.

A recent Criteo report has predicted that the Diwali m-commerce figures will be higher than ever before. In fact, this may represent the first time mobile shopping will overtake web browsers for this holiday.

Last year at this time, 40 percent of online traffic to major retail websites was generated by mobile devices.

This rapid increase in Diwali m-commerce use is a direct reflection of the expansion of use in India. A statement from Criteo said “Customers prefer buying new brands from upcoming shopping websites, where they are offered best prices as well as discounts. With the ease of m-commerce, they get the option to explore thousands of brands at the click of a button.”

This shift in consumer behaviors has greatly altered the nature of competition among companies in the country. At no time is this competition more fierce as the festive season provides the leading opportunity for Indian retailers to draw consumers.

Many online retailers took the chance to target Diwali m-commerce shoppers even before the season began.

There were a number of mega sales launched even before the festive period got started. This generated somewhat of a war between brands as massive marketing campaigns were launched. In this last week leading up to Diwali, consumers are being inundated with offers for products and services.

Last year’s peak season ran from October 8 to November 8 and the pre-Diwali shopping season saw a notable increase in traffic to Indian retail websites. Last year, there was an average increase of 35 percent to retail website traffic in India. During that same span of time, there was an increase of up to 87 percent in sales on those sites. This year, Diwali starts on October 30 and runs to November 3, which means that the season began earlier in the year and the leading trends are already becoming clear.

This year, consumers are even more tech savvy and are looking to Diwali m-commerce opportunities to allow them to save money and shop more conveniently for holiday gifts.

The two companies are reportedly in talks to put the fire-prone power sources in the electronics giant’s past.

Following massive problems with smartphone battery safety, Samsung Electronics Co Ltd is reportedly now in talks with LG Chem Ltd to become a new supplier. This was originally reported in the Nikkei newspaper, which also cited reputable sources.

The largest smartphone maker in the world was forced to dump its new flagship device due to battery fires.

Recently, Samsung reported that ceasing production due to the faulty smartphone battery will cost them an estimated $3 billion over the next two quarters. The Galaxy Note 7 power source proved to be prone to bursting into flames and despite recalls and replacements, it could not be salvaged.

The original problem had to do with the mobile device batteries overheating. Therefore, replacement devices started to be distributed among those who had already purchased a Galaxy Note 7. However, the problems didn’t stop there. Soon, reports were issued of overheating devices occurring among the replacements, too.

Samsung has not specified whether the smartphone battery was also the cause of the replacement problems.

So far, Samsung has not provided any information as to what they think the cause of the problems with the replacements might be. That said, it does appear to be looking into an alternative source of mobile device batteries for future smartphones.

Samsung and LG Chem are talking about the various ways in which new batteries can be supplied to upcoming smartphones. The report in the Nikkei newspaper said that this would begin with the new smartphones that are launched in 2017.

Samsung SDI Co Ldt, a subsidiary of the electronics giant, is currently the leading supplier of phone batteries for the Galaxy Note 7. It was responsible for providing about 70 percent of the smartphone’s batteries worldwide. This, according to estimates presented by analysts.

At the time of the writing of this article, the specific details of the smartphone battery talks between Samsung and LG Chem were not released. Moreover, the two companies were not available for immediate comment outside their standard business hours.