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NFC technology beginning to gain foothold in advertising

| November 10, 2012

 

Demand for interactivity spurs more support for NFC technology

Consumers are becoming more relinfc technology mobile commerceant on their mobile devices, using their smart phones and tablets to stay connected to each other and make daily life more convenient. The love that consumers have for mobile technology has created a promising opportunity for advertisers that are looking for ways to engage these consumers. In the past, these advertisers had turned to QR codes to engage mobile consumers. As technology has advanced, the wants of consumers have evolved, thus creating a high demand for interactive experiences. NFC technology may be the key to engaging these consumers on a level they are becoming more familiar with.

NFC begins to move beyond mobile commerce

NFC technology is most often used in the field of mobile commerce. In this field, the technology can be used to transform a mobile device into a payment platform. The success of NFC technology in mobile commerce has won it the attention of the advertising industry, which is on the lookout for new interactive technologies that could be used to catch the attention of consumers. NFC has been used sparingly in the past for marketing, but now the technology is gaining a swell of support from advertisers looking to move away from QR codes and provide consumers with a more engaging experience.

NFC tags able to grab the attention of mobile consumers

NFC tags are one of the more popular marketing tools that are being used in the marketing business. These tags, which are similar to stickers, can be affixed to nearly any surface and programmed to contain a wide range of digital content. When these tags are activated by an NFC-enabled mobile devices, such as a smart phone or tablet, consumers can experience the content embedded within the tags. This content can be anything from simple text to interactive video.

NFC technology could provide marketers with valuable consumer information

Beyond digital content, NFC technology can provide valuable information to marketers concerning the consumers that use NFC tags. These tags can gather information from a user’s mobile device, such as how long they were engaged by the content they activated and other analytic data. In this way, NFC technology could be a major boon for marketers looking to fine tune their campaigns to reach a specific demographic.

Mobile commerce platforms may be seriously flawed

| November 10, 2012

 

Mobile commerce security a cause for concern

Security is becoming a mamobile commerce secruity concernjor issue, especially as people around the world begin to rely more heavily on mobile technology to function in society. Security is becoming a major concern in regards to mobile commerce. As consumers become more reliant on their mobile devices, they are beginning to become more enthralled with the concept of using these devices to make purchases. This growing interest has lead many technology and telecommunications company to begin developing mobile commerce platforms very quickly, which could be leading to fairly serious security problems that could put the financial information f consumers at risk of exploitation.

Mobile wallets being produced at break-neck speeds

Mobile commerce platforms, often called mobile wallets, have been in development since early 2011. Google is one of the companies that first introduced one of these platforms, which came in the form of the now popular Google Wallet. Several other companies, both large and small, have produced similar platforms, with some companies working on releasing numerous variations of the same platforms they have already released. The companies interested in mobile commerce are eager to ensure that their position in the burgeoning mobile commerce industry is secured.

The speed at which mobile wallets enter the market may hint to their inherent security flaws

Elephant Talk Communications, an international telecommunications business, believes that the rampant pace at which these companies are releasing mobile commerce platforms is leaving room for serious security risks that could damage the finances of consumers. The company suggests that the more a company focuses on the speed of producing these platforms, the more likely they are to overlook serious security faults. Thus, insecure platforms could be released to the global market, which could then be easily exploited by hackers.

Companies may not be taking time to ensure the security of their mobile commerce platforms

Currently, mobile commerce hinges on NFC technology. The technology allows for the transmission of digital information and makes mobile wallets effective commerce tools. NFC technology is often criticized for its lackluster security features, but the problem may instead lie with mobile wallets themselves. If companies are not taking the time to ensure that their platforms are secure, mobile commerce could see serious delays in adoption around the world.