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Proxama teams with Smartrac

Proxoma teams with SmartracProxoma and Smartrac aim to take NFC marketing to the next level

Proxama, a provider of NFC and mobile marketing technology solutions, has announced its partnership with Smartrac, a developer and manufacturer of RFID transponders and inlays. Through this partnership, the two companies aim to showcase the potential of NFC technology in the marketing sector. The technology has long held promise for advertising, but has seen limited use over the years. NFC is most often used in mobile commerce as a way to facilitate mobile payments from smart phones and tablets.

New NFC marketing services coming to brands in 2013

Through this partnership, Proxama aims to work with several popular brands and advertising agencies beginning in 2013. Proxama believes that these brands and agencies could benefit from the use of NFC technology, as it will provide them with a way to engage consumers in an interactive fashion. Smartrac has been experiencing increasing demand for NFC technology solutions from its customers and is eager to begin developing such solutions.

Proxama leverages experience to provide new services

Proxama already has a wealth of experience in using NFC as a mobile marketing tool. The company is expected to leverage this experience to provide brands with powerful solutions that could produce promising engagement opportunities with consumers. Through its partnership with Smartrac, Proxoma aims to provide retailers, advertisers, and media owners with the tools they need to develop dynamic NFC-based marketing campaigns. While such campaigns have been used by major brands in the past, such as 20th Century Fox, NFC-based marketing can often be a hit-or-miss issue.

Lack of NFC-enabled devices may be problematic for some

In order for consumers to interact with NFC marketing campaigns, they must have an NFC-enabled mobile device. These devices are equipped with NFC chips that can decipher the information contained within NFC-based marketing materials. Currently, these phones are somewhat rare, but device manufacturers are working to remedy this issue. With the scarcity of NFC-enabled mobile devices, it is difficult to say for certain whether NFC marketing will be able to provide brands with the reach they need to connect with mobile consumers.

QR codes are central to a new Barneys New York mcommerce campaign

qr codes retailThe store location in Ginza, Tokyo, is using quick response barcodes in a unique new way.

Ginza, Tokyo, is one of the most luxurious shopping districts around the globe, and its Barneys New York location is now using QR codes to appeal to a chic, tech savvy, and smartphone equipped consumer.

The barcode display has been designed to project it onto the storefront window every fifteen minutes.

The display was created by Simon Doonan, who has been creating window setups for the company for a quarter of a century. The QR codes in these displays are shown only once every quarter of an hour, and individuals who are patient and lucky enough to be able to scan them enter into the chance to win one of a number of different prizes.

The display with the QR codes is being called the “Treasure Hunt Window”.

The promotion ran throughout the entire length of the holiday season in order to give consumers the largest possible opportunity to spot the QR codes, scan them, and grab their chance to win a prize.

These window displays have been capturing a large amount of attention and have effectively brought traditional advertising and the mcommerce channel together. It has also provided the company with an added opportunity to sell more product throughout the holiday season – regardless of whether or not the store was actually open at the time – as users were also capable of heading to the store’s optimized website.

This means that the QR codes allowed consumers to try to win a prize, but they could also visit the mobile commerce website so that they could view some of the many products available at the store, and make a purchase as the site is equipped with a shopping cart and checkout option, as well.

This is not the first time that QR codes have been used by Barneys New York. They have also run a full magazine ad campaign that gave smartphone users the same opportunity to shop at the mobile optimized website of the store and to learn more about the products that they have seen in the ads that were printed in the magazines.