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Television commerce envisioned by American Express

| November 26, 2012

television commerce

American Express sets sights on Television commerce

American Express has been showing a great deal of interest in mobile commerce recently, as have many other financial service companies around the world. Mobile commerce has been targeted as a promising way to spark economic activity in the retail industry as it provides more consumers with the ability to make purchases from wherever they are in the world. American Express has announced a line-up of partnerships with several media companies to explore a new realm of mobile commerce that is being called “Television commerce.”

New commerce venture aims to boost mobile shopping through TV shows

Television commerce is a relatively simple, though never before attempted concept. Essentially, consumers will be able to shop for products in real time while watching the TV shows they enjoy, without having to miss these shows in any way. Television commerce holds particular promise because it would allow for consumers to be engaged in a wide variety of promotions, such as being giving the chance to purchase an outfit they saw on one of their favorite TV shows.

American Express teams with FOX for new venture

American Express has teams with Fox Broadcasting Company to initiate Television commerce. The two companies have developed a new suite of mobile applications called FOX NOW that allow consumers to browse products found on FOX TV shows using their iPad. American Express customers with eligible cards will receive $35 credit if they purchase a featured product on FOX’s “New Girl” show. The partnership between the two companies will extend into 2013.

Television commerce may be a success if it can overcome challenges

Television commerce is a new venture and presents a variety of risks. Consumers may not be inclined to participate in Television commerce regularly if they are not offered significant deals, thus rendering the venture a modest success. There is a possibility that Television commerce could become a breakaway sensation, however, which could spark the developing of new T-commerce initiatives that aim to engage consumers thorough their favorite TV shows.

Black Friday a major success for mobile commerce

| November 26, 2012

 

Black Friday proves to be a pivotal day for mobile and e-commerce

Black Friday has passed and Mobile Commerce Black Fridaywas a resounding success for  the retail industry, especially where e-commerce is concerned. comScore. a leading business analytics firm, had predicted that Black Friday would be a major success for retailers that embraced mobile consumers, largely due to the growing popularity of mobile commerce. The firm has released a new report concerning the online sales that occurred on Black Friday. The report documents the performance of e-commerce and shows the economic promise that mobile commerce represents.

Report shows online sales surpass $1 billion

According to the report, e-commerce sales on Black Friday surpassed $1 billion in the U.S. The feat is largely being attributed to the willingness of consumers to participate in mobile commerce. While physical stores saw a great deal of traffic, online platforms did as well. Many consumers took to e-commerce as a way to avoid crowds, while others did so to get the best deals they could find. comScore notes that the performance of this year’s Black Friday is an overall increase of 26% from last year’s Black Friday.

Millions of consumers rely on online platforms for shopping

More than 57 million consumers visited e-commerce sites and made use of mobile commerce platforms. The majority of these consumers flocked to Amazon, where they were able to find an assortment of deals on products they wanted. Wal-Mart, Best Buy, Target, and Apple also saw a great deal of digital traffic on Black Friday. comScore notes that the fastest growing category of sales this holiday season has been digital content and subscription, as well as toys and consumers packaged goods. The comScore report shows that apparel and accessories were sold the most online during Black Friday, with computer hardware following closely behind.

Black Friday may add more momentum to mobile commerce

Black Friday was expected to be a time when mobile commerce would prove how viable it could be over traditional forms of commerce. The comScore report suggests that this has been accomplished, as both e-commerce and mobile commerce platforms were able to perform well for consumers. The success of Black Friday may encourage retailers to invest more heavily in mobile commerce in the future.