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Cyber Monday mobile commerce report from IBM shows 55 percent growth

| December 6, 2013

Sales growth was considerable, according to the data that was released by the tech giant.

As per the data collected at the start of the week, American shoppers have now enjoyed the largest Cyber Monday mobile commerce experience in history, after having increased online sales by 20.6 percent over last year’s sales data.

This, according to the information that was issued by IBM in their cloud based analytics findings.

When it came to sales on the first business day of this week, Cyber Monday mobile commerce led the way, breaking the 17 percent mark of all online purchases. This is a tremendous 55.4 percent rise over the figure from last year. That day also represented the end of the largest five day online sales period in history for the United States. It included November 28 through December 2. When compared to 2012, it saw 16.5 percent more sales.

IBM feels that this is a continuing trend as people increasingly turn to Cyber Monday mobile commerce channels.

Cyber Monday Mobile Commerce NewsAccording to IBM Smarter Commerce strategy director, Jay Henderson, “We continue to see a dramatic movement of the new digitally savvy consumer as Cyber Monday once again proved to be the star of this holiday shopping season.” He pointed out that smartphones and tablets are becoming a favorite “shopping companion” for consumers, who use the devices for a range of different activities throughout the process that ends in a holiday purchase. This drove record sales over the channel, with a growth of 55 percent over last year.

As online sales continue to increase over a range of different channels, Chief Marketing Officers are finding that they are increasingly needing to turn their attention toward real time analytics from cloud based platforms such as IBM, in order to be able to better able to keep up with consumer trends and meet their expectations.

IBM has a considerable position in assisting marketing, e-commerce, customer service, and merchandising leaders, causing many of them to use the IBM Digital Analytics reports such as this one regarding Cyber Monday mobile commerce, in order to help them to develop their strategies and campaigns for coming days, weeks, and months.

PayPal mobile payments data shows doubling on Cyber Monday

| December 6, 2013

The digital transaction giant has said that there are far more people purchasing gifts with their devices.

According to a recent PayPal mobile payments release, there are far more consumers using their devices for buying holiday gifts, this year than there have been in previous years, to the point that they have said that there has been a full doubling, or more.

This company’s data is significant as it handles one in five ecommerce transactions worldwide.

On Cyber Monday, alone, the data from PayPal mobile payments showed that there was an increase in global transaction volume from smartphones and tablets equaling 108.9 percent when compared to the same day in 2012. They compared the same first Monday after Thanksgiving as opposed to comparing the calendar dates, themselves, which would not have represented the same shopping experience.

This allowed the PayPal mobile payments data to provide an accurate representation of year over year growth.

PayPal mobile payments dataThe company, which is owned by eBay, currently boasts 137 active accounts around the world. It is currently present in 193 global markets that use 26 different currencies. Every day, the company processes an estimated 8 million payment transactions. Many consumers have already been using this digital wallet service for making their purchases online through the use of their laptops and desktop computers. The transfer to smartphones and tablets has been a natural one for quite a few of them, giving PayPal the opportunity to observe some considerable trends over the last few years.

According to a PayPal consumer experience advocate, Stacy General, in a statement that was recently released, “The technology consumers have in their hands can help retailers drive sales and engage consumers.”

At this time in which many of the large wallets such as Google Wallet and Isis are still struggling to get a foothold in the market, other options such as PayPal mobile payments are experiencing a much more promising rate of growth. Many in the industry are taking this as an indication that this transaction technology does still have hope, even if its adoption by consumers will be slightly slower than had initially been predicted.