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Mobile commerce push underway for final holiday blast

Retailers are giving one final post-Christmas sales push to get the most out of the shopping season.

Each of the five highest ranked retailers in the Keynote Mobile Commerce Index have implemented strategies that have been designed to be able to reduce the length of time that it takes their m-sites to load.

Keynote says that these stores are working to make sure their sites load faster and more accurately.

This was the same number of retailers that were using their standard web shopping sites for this post Christmas holiday shopping season and that were working to make sure that their sites loaded well. Out of the five top mobile commerce retailers as ranked by Keynote Systems, four experienced only a small variation in the speed and size of their pages last week when compared to the week before. This, according to a mobile performance evangelist from Keynote, Abelardo Gonzalez. Moreover, the leading five retailers in last week’s index were all the top five in the week before, as well.

The retailers used proper mobile commerce page design practices to improve the experience.

Mobile Commerce - Final Holiday Shopping PushGonzalez explained that “The retailers took advantage of mobile page design web practices—such as minimizing the number of objects and page size—to deliver a consistent and reliable experience.” The only exception that he identified was in JCP.com, from J.C. Penney Co. Inc., which saw a slower load time and a larger page size and object count than it had the week before. Despite the fact that it had a slower load time, however, Keynote did point out that the site was able to load 100 percent of the time.

J.C. Penney accomplished this goal through the use of a content delivery network. This firm, Akamai, was used to make certain that each of the elements of the page would render properly throughout the site. The reliability rating that this achieved for the site helped the company to keep its position among the top five retailers on the mobile commerce index. J.C. Penney’s position was second on the list, with a 100 percent success rate and a load time of 5.42 seconds, for a score of 935.

Mobile security investment made by Alibaba

It has been reported that the online marketplace has spent tens of millions on the LBE Security Master app.

The massive Chinese online shopping marketplace, Alibaba, has reportedly send tens of millions of dollars in funds into the LBE Security Master smartphone and tablet antivirus tool in order to be able to make a stronger presence within that industry.

The LBE Security Master is a HIPS Android app that found its beginning as an online discussion.

HIPS stands for host intrusion prevention system. It is an installed type of package of software that monitors a single host through the use of any of a number of different kinds of methods of detection. It can then identify suspicious activity through the analysis of the events that are occurring in that host. This mobile security app got started as a Meizu forum group discussion.

This mobile security app can be used by smartphones to locate problems in real time.

Mobile Security InvestmentLBE Security Master has managed to create an adaptation of a mobile antivirus engine (the AVL) SDK for smartphones so that a monitor is in place for real time spotting of newly discovered spyware, adware, and malware.

The company has a number of different products within its portfolio, including the LBE Security Master, but also privacy space, one click root, and management of authentication. The latest version of the product also includes a privacy management function feature for near field communication (NFC).

Alibaba and this company reportedly have the intention of rolling out the distribution platform, the Taobao Mobile Helper app, so that they will be able to create a mobile payments product which will be developed as the Alipay Wallet. All of the top local internet companies have come up with their own mobile security services that will provide for that sector. For instance, the Baidu Phone Protector was just launched by Baidu for what appears to be a relatively similar purpose. Alibaba looks to be working to keep on top of this trend so that it will be a part of leading the way instead of falling behind and losing its position in very important areas.