China is quickly becoming a leader in the gaming market
China is well on its way to establishing itself as the most lucrative mobile games market in the world. The country has become a hub of activity when it comes to mobile gaming. Many consumers throughout the country are tethered to their mobile devices, which they use in just about every aspect of their daily lives, including gaming. Games are particular popular among those that commute to work and the majority of consumers have shown that they are quite willing to pay for the games that they enjoy.
Chinese consumers spend $13 billion on mobile games
According to data from the 2013 China Game Industry Annual Conference, Chinese consumers have paid more than $13 billion on mobile games in 2013. The majority of this money came through microtransactions. These transactions have become popular throughout the game industry and are used to provide consumers with access to new digital content. Microtransactions have become a very lucrative business model for developers and publishers alike and have begun to find their way into traditional games, expanding beyond the mobile space.
Gaming is becoming more convenient
Standalone mobile games currently account for 64% of the market in China. These games can be played on their own without having to be launched through a social media site or through a third party platform. Browser games, such as those played on social media sites, are also quite popular. Consumers appear to favor mobile games because of their convenience and the fact that they can be played anywhere and at any time. These games do not require any significant time investment, making them less stressful to play.
Developers move to take advantage of growing popularity
Growing sales of mobile devices is expected to impact the Chinese gaming market. As more consumers gain access to smartphones and tablets, more people are expected to be exposed to mobile gaming. Developers in China have been producing mobile games at a rapid rate in order to accommodate with consumer demand.
Many are looking at the latest version of the operating system as an indicator that Google is serious about safe devices.
As the largest operating system in terms of the number of users, it means that Android mobile security can be one of the biggest challenges as it is one of the most obvious targets by cyber criminals as it provides the largest opportunity in terms of users.
The popularity of attacks and threats on this operating system has been compared to Windows for desktops.
Being the most popular means that Android mobile security needs to be exceptionally high in order to fend off threats. The latest version of the operating system, KitKat, has considerable increased its settings to keep its users safe from malware. Until now, one of the primary problems with the OS is that fragmentation in its ecosystem among the various manufacturers has complicated the standards that it is able to offer. Considering that 79 percent of threats for smartphones and tablets are aimed at Android users, this is a considerable issue.
The fragmentation means that Android mobile security could be different from one device to the next.
Therefore, the protection on a Samsung device may be quite different from what an LG phone user might have. Therefore, a vulnerability may be addressed on one device, but it doesn’t mean that all of the device versions will corrected. Google is not unaware of this issue and has decided that its latest release, the version 4.4 KitKat, would include a number of security features that are enterprise focused.
Although Android mobile security has been increasingly building a reputation for being less powerful than that available through the Apple iOS, Google is highly focused on changing that trend. Although the solution is far from perfect, considering the open source nature of the operating system, the additional options such as in the form of KNOX and SAFE are helping to boost the protection in the devices. At the same time that this effort has been made, Google has also been expanding the reach of the devices based on its operating system beyond traditional mobile markets and into gaming, as well.