The largest smartphone manufacturer in the world won’t be spending as much marketing over that channel.

It has recently been revealed that Samsung Electronics, the biggest smartphone maker on the globe, has decided that it won’t be spending as much money on mobile marketing throughout 2014.

This decision has come as a surprise to some as mobile devices are a primary focus of the company.

The reason that was given for cutting back on the mobile marketing budget at Samsung, this year, is that the company plans to reduce that spending in a way that directly reflects its revenues. This, following a massive amount of spending during the fourth quarter during its tremendous promotional campaigns throughout the hot holiday shopping season.

That said, this doesn’t meant that Samsung will be ceasing its mobile marketing, only cutting is budget.

There are other advertising and promotional opportunities that are specifically being leveraged at the moment and that are cutting into the overall budget of the company. For that reason, some changes needed to be made this year to carry them through based on the revenues that are expected throughout that time.

For instance, according to Kim Hyunjoon, the senior vice president at Samsung, the company plans to “actively leverage global sports events such as the Sochi (Winter) Olympics” as well as their channels through retail. However, at the same time, they are working to “try to raise the efficiency of our marketing spend and lower our overall mobile marketing budget to revenue this year compared with last year.”

Kim Hyunjoon made this announcement to analysts as Samsung was releasing its earnings figures. Last year, the company had run a number of exceptionally large campaigns, particularly in the last part of the year. This came as a part of a number of different strategies and often coincided with the launches of a series of new types of mobile devices and gadgets that the company has to offer.

The company does intend to continue with a mobile marketing strategy this year and will maintain its reflection of the earnings it plans to bring in through 2014.

New website aims to provide businesses with the information they need

Judo, a leading mobile commerce firm based in the United Kingdom, has launched a new website called judoHub. The website is devoted to providing businesses with information concerning mobile payments and how they can engage consumers with smartphones and tablets. Demand among consumers for comprehensive mobile commerce platforms and services is on the rise throughout the UK. If businesses do not adapt to the mobile space and accommodate consumers, they risk being left behind as consumers flock to businesses that have a stronger focus on mobile.

Demand for mobile commerce services is on the rise throughout the UK

Judo decided to launch the new site because of the amount of requests for information it has been receiving from companies that make use of its services. These companies have a strong interest in engaging with mobile consumers, but often request guidance concerning where to start with this engagement. Mobile commerce platforms like Judo are able to attract consumer attention on their own, but these platforms cannot keep consumers involved with businesses for extended periods of time without additional engagement initiatives.

Businesses may be able to engage consumers through mobile-centric endeavors

Through the website, businesses will be able to find information that can help them develop mobile engagement strategies. Consumers with mobile devices have shown that they are more willing to engage in interactive marketing efforts than those without mobile devices. As such, businesses may do well to focus more heavily on mobile marketing, using mobile-centric strategies to augment their traditional marketing initiatives. Businesses may also benefit from integrating social media into their mobile marketing campaigns in order to better connect with consumers and their friends.

Mobile commerce continues to show impressive growth

Mobile commerce is on the rise in the United Kingdom. According to the recent IBM Digital Analytics Benchmark, mobile sales throughout the country grew 63% in 2013 and mobile devices accounted for 45% of all online sales made that year. The mobile sector is already showing strong potential for further growth this year, especially as more businesses begin to take mobile commerce more seriously and provide consumers with more mobile-centric services.