Apptive and Shopify join forces to promote mobile commerce among merchants

Apptive, a mobile commerce and management platform, has announced that it has entered into a new partnership with Shopify, an e-commerce firm. Through this new partnership, the two organizations aim to make it easier for consumers to shop through Shopify with their mobile devices. Shopify has become quite popular with merchants that are working on developing a strong online presence. These merchants are finding that engaging with mobile consumers is becoming increasingly important as more people begin to shop exclusively from their smartphones and tablets.

Apptive platform may help merchants establish a better connection with consumers reliant on mobile devices

Apptive has managed to establish a strong following through its EasyApp platform. The platform allows for the quick creation of e-commerce applications. Because the digital space is becoming more important to the retail sector, such platforms allow merchants to engage with consumers quickly and effectively. The platform also allows these merchants to make changes to their applications in an efficient manner, providing consumers with new services quickly.

Shopify merchants will be able to make use of Apptive platform to design applications in 15 minutes or less

Shopify will begin integrating Apptive into its App Store and API. This will give Shopify merchants access to Apptive’s platform, allowing them to build mobile commerce applications. According to Apptive, a mobile commerce application being built with its platform can be made in less than 15 minutes. There is no coding knowledge required to build these apps as the platform takes care of the technical side of the work.

Merchants must adapt to changing consumer base

Merchants that do not take steps to engage mobile consumers could be missing out on a major opportunity. More people are beginning to rely heavily on their mobile devices in daily life. This means that people are shopping and purchasing products from their smartphones and tablets more regularly. Mobile consumers have shown that they are both willing and able to spend larger sums of money when shopping online. Merchants that do not engage these consumers may run the risk of losing their relevance with a changing demographic.

The Canadian manufacturers of the “world’s lowest cost” version of the device is aiming for ultra-cheap.

Datawind, a Canadian mobile manufacturer that has already been making tablet commerce news headlines through its creation of the lowest cost device in this category, the UbiSlate 7Ci which retails for $37.99 still isn’t cheap enough for the company which is now looking to reduce the cost of the ownership of these gadgets.

The company is hoping to be able to slash 50 percent from the price tag for its products.

The hope is that this low price will open up tablet commerce to pretty much anybody. According to the CEO of Datawind, Suneet Singh Tuli, “This idea is to bridge the digital divide, it’s really that simple, the idea is to overcome the affordability barrier.” The company currently boasts five different locations, including Toronto Canada, as well as England, India, and Germany.

They feel that tablet commerce can be affordable for everyone and that everybody has a right to it.

Singh Tali explained that “We think as the Scandinavians do that (Internet access) is a fundamental human right.” The team from the company is now working on implementing a new strategy that will help to slash the price for tablets that will be considered “good enough” for many consumers, especially considering they will only be paying around $20 for them.

Datawind is best recognized for the work that it has done with the Indian government. It has previously supplied them with inexpensive tablets for a program that is designed to ensure that students will have access to these mobile devices.

Recently, MIT Technology Review magazine called Datawind one of the 50 smartest companies in the world. That was following the launch of its cheap tablet computers under the Aakash brand with the Indian government.

At the same time that the government of India is now considering the proposals of a number of companies, including Datawind, for the next generation of Aakash, the business has now set its sights on tablet commerce in North America as well as the United Kingdom. It is hoping to place a better focus on selling UbiSlate branded devices directly to the consumer.