The location based technology is helping to ensure that gamers are adhering to state laws.

As a growing number of applications are integrating geolocation technology into their features, mobile app development companies are discovering that there are many new and undiscovered uses for this tech, and they are beginning to use them.

This has become especially handy in some industry sectors where regulations and laws change by state.

For example, New Jersey regulators have started to ease the laws when it comes to being able to gamble online and over mobile. However, the gamer still needs to be located within the state in order to abide by these regulations. Therefore, that industry is starting to use geolocation to an increasing degree to make sure that the people who want to use those particular mobile gaming apps are actually located where they say they are.

So far, geolocation technology is proving to be a reliable source of location information.

This is piquing the interest of a number of different types of mobile app development firms and mobile gaming companies that are seeing the growing potential of this technology. The location based tech uses cell phone signals in order to determine where the mobile device user is actually located – not where he or she claims to be

This helps to be able to ensure that people who are where they say they are will have full access to the services or mobile gaming opportunities that they want, and will assist in blocking people who are only pretending to be local – even if they are quite near to a state line but still outside of its border.

It is expected that the industries that are using this technology will only continue to grow as its implementation is better understood and as its accuracy continues to prove itself. This has already been celebrated by the New Jersey Division of Gaming Enforcement, according to one of its spokespeople, Kerry Langan, but it is unlikely to stop there. That department is now working with the largest Location as a Service (Laas) company in the world, Locaid, as of November.

As other government departments and agencies, as well as private companies watch what geolocation technology does for that sector and with how much accuracy, it will continue to spread beyond simple mobile marketing opportunities.

Apptive and Shopify join forces to promote mobile commerce among merchants

Apptive, a mobile commerce and management platform, has announced that it has entered into a new partnership with Shopify, an e-commerce firm. Through this new partnership, the two organizations aim to make it easier for consumers to shop through Shopify with their mobile devices. Shopify has become quite popular with merchants that are working on developing a strong online presence. These merchants are finding that engaging with mobile consumers is becoming increasingly important as more people begin to shop exclusively from their smartphones and tablets.

Apptive platform may help merchants establish a better connection with consumers reliant on mobile devices

Apptive has managed to establish a strong following through its EasyApp platform. The platform allows for the quick creation of e-commerce applications. Because the digital space is becoming more important to the retail sector, such platforms allow merchants to engage with consumers quickly and effectively. The platform also allows these merchants to make changes to their applications in an efficient manner, providing consumers with new services quickly.

Shopify merchants will be able to make use of Apptive platform to design applications in 15 minutes or less

Shopify will begin integrating Apptive into its App Store and API. This will give Shopify merchants access to Apptive’s platform, allowing them to build mobile commerce applications. According to Apptive, a mobile commerce application being built with its platform can be made in less than 15 minutes. There is no coding knowledge required to build these apps as the platform takes care of the technical side of the work.

Merchants must adapt to changing consumer base

Merchants that do not take steps to engage mobile consumers could be missing out on a major opportunity. More people are beginning to rely heavily on their mobile devices in daily life. This means that people are shopping and purchasing products from their smartphones and tablets more regularly. Mobile consumers have shown that they are both willing and able to spend larger sums of money when shopping online. Merchants that do not engage these consumers may run the risk of losing their relevance with a changing demographic.