NEW YORK – With the rise of new technology, business owners and companies have new, creative ways to market their products.

One of the most popular new ways to connect with customers and get them to one’s site is through QR Codes.

Quick Response codes are images placed on business cards, signs, and other items that are readable to smart phones and similar devices. By scanning the code, a user is able to be taken directly to a website or sales page where they can take action. The technology was first put to use in the Japanese auto industry, but it has quickly evolved into an essential marketing strategy.

QR Code Home helps business owners and companies take advantage of this new technology by designing a wide variety of items that feature these scanning the code. They include Booklets, Banners, Flyers and more. They have provided services for the likes of Boost Mobile, The Weather Channel, and more.

“I first met Travis (the owner) during a networking event. One day I realized we would need to hire a printer at four o’clock on a Friday afternoon. Helpful, willing, and able, Travis was at our service with an affordable quote. We sent him the documents via email and he was able to have our programs printed and assembled (not to mention, delivered) the next day,” enthused Mike Rose of Goodyear Tires.

Added Debbie Oakes from Sea Bright Solar, Inc., “QR Code Home provides all our print, advertising, and marketing campaigns. The staff works with us as business consultants rather than just as printers. They go above and beyond, taking time to discuss specific needs and then proposing a marketing plan to meet those needs.”

Taking pride in giving their customers the best possible service, QR Code Home offers 24/7 customer service. They take it a step further by giving clients their personal cell phone numbers so they can offer the best advice at any time of the day. The company also offers unlimited website editing, so one can update and modify their site as often as necessary.

For more information on QR Code Home and the services offered, please visit their website at http://qrcodehome.net/. The site also links to their social media accounts and provides a contact page for inquiries.

MasterCard continues to see great potential in the mobile commerce field

MasterCard has seen a great deal of promise in the mobile commerce sector. The company believes that mobile technology will have a greater role to play in the future of economics and human interaction and MasterCard has been positioning itself to take advantage of this trend. The company has begun adopting digital services that are designed to provide consumers with “shortcuts” when it comes to commerce, allowing them to use mobile devices to purchase products online and off.

Host card emulation finds more support through the Andorid KitKat update

Earlier in 2014, MasterCard announced its host card emulation software. This software is meant to store financial information in a secure manner and make mobile payments more convenient for consumers. With Android’s KitKat update now live, MasterCard’s host card emulation has a way to store financial information from consumers remotely, further improving the security that exists in the company’s mobile payments initiatives.

New partnership expected to bring more security to the MasterPass platform

MasterCard has also announced its partnership with Syniverse, a technology firm that specializes in mobile voice and data services. Through this partnership, MasterCard may be able to introduce new features to its MasterPass platform, which functions as a sort of digital wallet. MasterPass may receive a new level of authentication through the partnership with Syniverse, thus making payments conducted through the digital wallet more secure. Greater security will likely make MasterPass more attractive to consumers interested in mobile commerce.

Security continues to be one of the greatest challenges in the mobile commerce space

MasterCard has established a strong position in the mobile commerce field, but the company must still overcome challenges regarding security if it wants to maintain this position in the future. Currently, consumers interested in mobile commerce are still wary of using their mobile devices to purchase products because of security issues. In the past several months, mobile commerce platforms have fallen prey to hackers and malicious groups that are seeking to exploit consumer financial information. Both businesses and consumers are exposed to risks that could cause significant financial damage.