Category: Mobile Marketing

SumUp looks to engage businesses in the UK

SumUp, a mobile payments startup based in the United Kingdom, has been working to help promote mobile commerce within Great Britain and Ireland. In August of this year, SumUp raised more than $20 million for its efforts. Now, the company is looking to put that money to good use and believes that Diffusion, a PR and social media communications agency. Together, the two plan to help boost the adoption of mobile commerce throughout the UK by focusing on businesses within the country.

Diffusion to handle social media efforts and traditional marketing for Sum Up

Diffusion will be handling SumUp’s social media efforts and will be operating traditional marketing campaigns, which will be targeted at businesses that have shown interest in mobile commerce in some way. Diffusion notes that there may be a serious opportunity for growth in the UK and Irish markets, claiming that the number of people with smart phones in these regions is on the rise. Businesses throughout the UK are beginning to feel the pressure to be more accommodating to consumers that want to make purchases using their mobile devices, thus creating more opportunity for SumUp.

Card reader could be a big hit with businesses

SumUp has developed a card reader that can be connected to smart phones and facilitate mobile payments. SumUp believes that the card reader could be a boon for small businesses who see traditional point of sale terminals as expensive investments. The card reader would enable these businesses to process purchases made using a credit card using a simple mobile device rather than a static payment terminal.

Growth of mobile commerce presents powerful opportunity for SumUp

SumUp has chosen Diffusion for this initiative because the agency has extensive experience in the various markets within the UK. Mobile commerce is on the rise throughout the country, and SumUp is keen to establish powerful ties to companies that can help it reach a new generation of mobile consumer. The company will have to face down some strong competition coming from Square, Orange, and even Google, if it wants to find success in this expanding industry.

Holiday Mobile Shopping is Here!

It’s already past halfway through October and though the holiday shopping season is now upon us, preparations should be underway .It may not yet be time to deck the halls, but it is important that you have a strategy in place for how you intent do accomplish your holiday shopping season goals, including your mobile marketing strategy.

The time for planning is now, so that you will be prepared when shoppers are ready to buy.

A successful business never waits until the last second to try to make its orders from its suppliers for the holiday shopping season, and the same thing can be said about advertising campaigns. This year, any company that plans to make the very most of the most important retail months of the year will also need to have a mobile marketing plan in place.

The fact is that just over half of all Americans now have smartphones and that is too great an opportunity to miss.

By the time the holiday shopping season comes around, that number will have grown even further. It would be foolish to allow your competition to reach out to them, while you sit back and attempt to benefit from the more traditional methods you’ve used in the past.

Mobile marketing has come a long way and, though it still has a long way to go, it has a great deal to offer. Fortunately, aside from the number of people that it can reach, it is also so inexpensive to use that it is possible to work through several campaigns in order to give the final drafts for the holidays all of the polish that they need.

This means that even if you dedicate only a small fraction of your complete advertising budget to mobile marketing, you will still have a significant chance to engage consumers and draw them to make a purchase. Conversely, if you don’t place any focus on smartphone shoppers at all, you will likely be left behind, and you will be even less prepared next year, when it will certainly be a vital practice.

The time has come to get started on the plans that your business has for mobile marketing in the holiday season. By doing so, you will be planting the seeds for growth over many years to come.