Author: Press Release

What is Node.js?

Node.js unites the client-side together with the server-side software that you can use for running your websites in the Javascript stack. It’s not a framework as you may think from the first sight. It’s a development platform and a runtime environment as well.

Its benefit is that you can test the software at the same time when running it. So you can get all the bugs fixed in real time. There’s an event loop that waits for the requests from the client and forwards them to the database or the server.

You can consider Node.js to be a server that you can fill in with SSL or TCP when you want to have a dynamic server. And all you will need is a few lines of script. Node.js is the letter N in the MEAN software stack that consists of MongoDB, Express.js, AngularJS that come prior to it. Google V8 engine is used for running the code.

What is Node.js

What can you build with Node.js?

You get an event-driven model for the application that can handle several threads at the same time. You can get a real-time API, software together with network programs. But if you want to cope with multiple threads, you may consider using Java for these purposes to avoid any bottlenecks with the single-thread approach.

Node.js is a perfect choice if you want to craft a common web server app especially in case when you need to quickly add some updates while the app is still running. You can use Node.js for developing efficient software with the help of Express.js. It’s a part of the MEAN stack. Or you can use Koa.js. It’s not so lightweight, but it’s gaining more and more popularity these days.

Why is Node.js so great for you?

The first thing that we’d like to tell you is simplicity. Node.js is easy to learn and start using for developing applications. We call it an excellent programmer productivity. You may find it to be similar to Java, Python or PHP. If you need less actions from the programmer to be done, you should definitely consider Node.js as a solution for your projects. You can visit LinkedIn, Paypal or Walmart websites to see how everything works thanks to Node.js.

Here are the key advantages of the Node.js:

Node.js is fast. The speed of Node.js is the same as the speed of Javascript. You get great built-in libraries that will make your life easy and fun. You can use JSON, event-loop model for processing requests and other things that make Javascript so fast.

Node.js is cross-platform. You can use it on Windows, OS X, Linux and so on.

Event-driven programming. The work of the Node.js is similar to the work of AJAX that processes connections on an event-driven basis. You don’t get any bottlenecks here as all the calls are separated one from another when they are addressed at the same time. You get high server speed in this case.

Google V8 engine. It can quickly compile the code. You can watch how Walmart is using it for their projects.

A wakeup for a callback. You can see how Node.js dives into hibernation when there are no calls.

We can sum everything up by saying that Node.js is gaining more and more popularity among the back-end programmers for the web development these days.


APRO CRM for retail industry: overview of functions

APRO CRM for retail industry: overview of functions

CRM systems no longer surprise anyone: they have already been widely recognized everywhere — from travel agencies to installation companies. But somehow, some of the most important system features and functions still remain secret for the vast majority of its users. Let’s reveal them.

James is a professional mountain climber and simply adores traveling. He also owns a small shop specializing in sports, hiking and travel equipment. James started to use APRO CRM about a year ago:

I had little doubt whether to introduce CRM: sales business requires my permanent presence to quickly find smart solutions to problems whenever they might arise. APRO CRM was recommended to me by a colleague of mine, who had an experience with it before”.

What changes has APRO CRM brought?

First of all, I got the problem with clients database solved. Every customer is now registered in an individual profile, storing all the information about it — including written requests, calls, reminders, purchases, size of clothing and shoes, favorite brands, special preferences and other peculiarities. For instance, one of my clients suffers from backache, and I have always been striving to offer him special equipment that fits him best. Of course, this client was not the only one having some special preferences, and keeping them all in mind without any system or even connection was extremely challenging!

Second, the marketing strategy of the company got literally jumpstarted by the CRM. To be honest, I didn’t always have the time to send promo messages to my clients, and even less often they were sent to all of them on the same day. Now, all my clients get weekly email and SMS campaigns about current offers, hot sales and new ideas about sports and traveling. Not so long ago, I decided to employ retargeting to attract some more mew clients.

I also got my issues with reports easily solved. I’ve got the access to full and explicit statistics on daily sales and monthly income, as well as other key company parameters at any time. I can also check out reports about custom metrics: sales by stages, client’s willingness to buy, sales vs returns, etc.

With APRO CRM, I finally got relieved about my finance: now I can generate invoices right from customer or deal profile with just one click, and fill out contracts and other documents just as easy. It took me a little bit of effort to create documents templates and adjust the fields in them, but the game was definitely worth the candle: now, APRO CRM takes care of all my company’s paper work — I only need to click “Create” and let all the information about customer and product (name, payment details, price, description, etc.) be filled in the document automatically.

The overall business process in my shop became much smoother and efficient. There is no longer any need for me to stay at work all the time: everyone gets their tasks assigned in the beginning of the week and knows what they need to do. I can easily monitor the work load and the tasks progress, as well as staff attendance and working hours. All the issues and questions are discussed and solved in the internal online chat, available even from out of the office. Things are running smoother and easier. No one has to run across the corridor to ask a question or get clarifications. Of course, there are still occasional briefings and meetings, but in most cases, Intranet can solve any question.

Not so long ago I decided to integrate my company’s website with APRO CRM through clients feedback forms and introduce live chat, call from the browser, and a callback option on the website.

Another advantage I thoroughly enjoy is smart organizer, which totally eliminated any other sort of notes in my life. Reminders are no longer a problem for me.

“The only thing I regret is the lack of time to explore everything APRO CRM has to offer”.


APRO CRM for retail industry: overview of functions