Category: Augmented Reality Technology

KISS teams with Aurasma to embrace augmented reality

| October 20, 2012

 

KISS uses augmented reality for new studio album

Legendary rock band KISS has teamed with Aurasma to bring their latest album Monster to live through augmented reality. The band’s 20th studio album will be its first to feature augmented reality and the content that will be contained within the album will be aimed at providing fans with an engaging experience. KISS fans will be able to see 3D animations developed by the band and Aurasma using their smart phones or other mobile devices.

Technology provides fans with digital content

Augmented reality often garners acclaim for its entertainment potential. The technology can turn nearly any static product into a highly interactive experience through the use of digital displays and dynamic content. Tech-savvy consumers have taken an acute liking to augmented reality and this has not gone unnoticed by KISS. Thus, the band teamed with Aurasma, a leading developer of augmented reality, to present fans with something new.

KISS far from pioneer of augmented reality

KISS suggests that Monster is the first rock album to make use of augmented reality, but this is not the case. Nearly three years ago, Portuguese band Blaster Mechanism released an album featuring augmented reality artwork called Mind At Large. Nonetheless, KAugmented Reality used by rock band KISSISS is eager to promote the augmented reality capabilities of its new album and encourage fans to access this content using the Auramsa mobile application, which is available for both iOS and Android platforms.

Band may use augmented reality again in the future

KISS is not the first in the music industry to use augmented reality and it will likely not be the last. The technology has managed to win favor with the music industry because of its potential in marketing and consumer engagement. Consumers have responded well to the augmented reality campaigns that they have been confronted with from the music industry, adding fuel to the proverbial fire. KISS currently has no further plans for augmented reality that it has announced, but if fans show enough support, the band may opt to make use of the technology again in the future.

Etisalat Group embraces augmented reality

| October 20, 2012

 

Etisalat Group shows of augmented reality telecommunications services

The Etisalat Group, one of the largest telecommunications companies operating in the Middle East, Africa, and Asia, has begun embracing augmented reality technology. The company attended the recent Gitex Technology Week 2012 event, where it showed off a new augmented reality platform as part of its digital services. The Etisalat Group has monitored the rampant growth of augmented reality and has begun to consider it valuable for consumers in the various markets in which it holds presence.

Technology may help revolutionize telecommunications

The company is currently developing a range of service that will bring augmented reality into the telecommunications industry. These service range from video conferencing, sharing of digital content, and dynamic engagement with consumers and colleagues. The Etisalat Group notes that augmented reality is growing in popularity amongst consumers because of its ability to provide them with engaging digital content. Thus, many of the services developed by the company will leverage this aspect of the technology in some way.

Applications have made consumers comfortable with augmented reality

Numerous augmented reality applications are quickly flooding the mobile market. These applications have exposed consumers to the technology, creating more familiarity and removing some of the concerns consumers have had regarding augmented reality. The Etisalat Group believes that the time is right to bring the technology into the telecommunications industry and will also be promoting its use in other iAugmented Realityndustries, such as engineering, medicine, advertising, and future sciences.

Etisalat Group pushes for government support

The company is also encouraging governments to take augmented reality more seriously. Government investments could spark significant technological advances in augmented reality and help bring the technology away from the field of novelty and into more practical use. The Etisalat Group notes that augmented reality, if used properly, could also have a major future in the burgeoning industry of mobile commerce, but only time will tell whether the technology can be effective for this purpose or not.