Mobile shopping hits a snag in India
|Retailers are choosing to abandon their conventional e-commerce websites in favor of apps
Mobile shopping is becoming more common in India, but some consumers are not convinced that retailers should abandon their websites for an app-only approach. This is the case with Myntra and Flipkart, two of the largest e-commerce entities in the country. Both companies are opting to push shopping from a mobile application, choosing to abandon their websites altogether. While shopping on a mobile app may be considered convenient for consumers, removing the options that these consumers have may be a problem.
Apps may be making it less convenient to shop from a mobile device
Young consumers have shown a great deal of enthusiasm when it comes to mobile commerce. These people tend to spend a significant portion of their time on the Internet, using a wide variety of apps to interact with others and for the sake of entertainment. They also make use of mobile apps to do their shopping, but they also visit e-commerce sites directly, either with their desktop computers or mobile devices. As retailers begin abandoning their websites, consumers are finding it harder to shop online.
Mobile shopping apps tend to lack the functionality of e-commerce websites
Mobile shopping is gaining traction throughout India
Despite the problems of mobile apps, mobile commerce continues to thrive in India. More consumers are choosing to shop online with their smartphones and tablets than ever before. This trend is expected to continue gaining momentum over the next several years, making India one of the leasing mobile commerce markets in the world.