Tag: united kingdom mobile commerce

Mobile commerce sees promising growth in the UK

| September 18, 2013

Report highlights growth of UK mobile commerce

A new report from Capgemini, a business consultancy firm, and IMRG, an online retail association based in the United Kingdom, show that mobile sales in the UK grew by 133% year on year in August. The report shows that mobile sales reached more than $1.8 billion in this time, representing major growth in the field of mobile commerce. In the United Kingdom, more consumers are opting to shop and make purchases using their smartphones and tablets as more comprehensive mobile commerce services become available.

Online sales grow 18% in August

In general, online sales in the United Kingdom grew by 18% in August of this year, reaching over $7 billion. Consumers appear to prefer traditional forms of online shopping, such as buying products from home using their computers, but a growing number of people are showing interest in mobile commerce. Smartphone and tablet adoption is on the rise, which is one of the factors contributing to the growth of mobile commerce. Another factor has to do with the increased focus that retailers are putting on mobile consumers.

Retailers seek to engage mobile consumers

Many UK retailers have been making major revisions to their websites to be more accommodating to mobile users. These retailers are attempting to optimize the mobile shopping experience, encouraging consumers to make purchases using their mobile device. A good experience with mobile commerce is likely to ensure consumers continue making mobile purchases. In the past, poor mobile commerce experiences have kept consumers away from mobile shopping on certain platforms.

Security fears seem to be mitigated

Consumers in the UK appear to be growing more confident in the security associated with mobile commerce as well. Security has long been one of the most challenging issues of the mobile commerce sector. Consumers often express concerns regarding the safety of their financial information, but retailers and mobile commerce firms appear to be providing higher levels of security to allay any sense of fear that consumers may have.

Mobile commerce showing strong growth in the UK

| July 15, 2013

UK leads Europe in mobile commerce growth

Mobile commerce is growing at a rapid pace in Europe, but one country has established a clear lead over other when it comes to driving this growth forward. According to data from Vente-privee.com, a leading European online retailer, the United Kingdom has established itself as a leader in the mobile field. The data suggests that the United Kingdom is the most mobile-centric country of the eight largest European nations. This has helped mobile commerce establish a strong foothold in the country, from which it can spread throughout the rest of the region.

Data shows 37% of sales come from UK mobile devices

The data from Vente-privee.com shows that approximately 32% of its sales come from mobile devices. The majority of these sales (53%) come from tablets, with approximately 47% coming from smartphones. Tablets have been growing more popular as mobile shopping platforms due to their large screens, which make it easier for consumers to navigate online stores. The data also shows that some 37% of online sales come from the United Kingdom, with France accounting for 29%.

UK consumers prove to be very mobile-centric

UK consumers seem to be more reliant on mobile devices than those in other countries. Many of these consumers have grown up with a strong involvement in some type of technology and have thus developed a strong affinity for mobile devices and other such technologies. This has enabled the UK to embrace mobile commerce more readily than other countries and retailers in the UK have been significantly more aggressive than others in their adoption of mobile payments.

Lack of mobile websites could slow growth over the long term

While mobile commerce is growing in the United Kingdom, this growth has been hampered by the relative lack of mobile-optimized websites. These sites were initially designed to be used for PCs rather than mobile devices. As such, mobile consumers often have trouble navigating these sites and making use of what mobile commerce services they may provide.

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