The youth of the world are beginning to favor simple messaging applications for their mobile devices over Facebook. These applications allow consumers to create personal profiles, build networks of friends and other contacts, share digital content, such as video, music, and pictures. While these applications provide many of the same services that made Facebook popular several years ago, these applications have one thing that Facebook does not have: They are not Facebook.
Consumers beginning to favor simple messaging apps for their mobile devices
Young, tech-savvy consumers through North America, Asia, and Europe are beginning to flock to these messaging applications in order to connect with one another. Many of these applications, such as Kik and Whatsapp, both of which are very popular in North America, combine text messaging with social networking, allowing users to connect with one another quickly without relying on messaging plans offered by wireless network operators or the sometimes stifling design of social networking platforms.
Apps could provide better services than Facebook
These apps have an appeal to consumers based on the fact that they are designed around the concept of communication. Google Ventures partner Rich Miner suggests that the majority of interactions that people have with one another come in the form of text messages and phone calls. Many people do not involve themselves in social networks simply for the purpose of communication. Consumers are beginning to find that simple messaging applications can suffice their need to communicate with others. These applications can also effectively share digital content, removing yet another reason for consumers to rely on social networking platforms.
Facebook remains the champion of social networking
Facebook boasts of more than 1 billion users worldwide, thus solidifying it as the most popular and widely used social networking platform in the world. The company recently began embracing the mobile space more aggressively, producing the most used smartphone application on the market today. Nonetheless, consumers are still flocking to messaging applications that offer the same services as Facebook but without any association to the sometimes controversial social network.
Security has become one of the most important aspects of the digital world. Much of the modern world has some tie to the Internet or otherwise relies heavily on technology that draws resources from the digital world. Because of this, security has become a top priority, especially as hackers and some malicious parties become more popular. IDC, a leading research firm, suggests that security is on the verge of becoming a very lucrative market, especially in the mobile space. Mobile security has become a major concern for many businesses and consumers over the past few years.
Hackers represent a new breed of thief
There are threats that exist in the digital world that are very unlike those that exist in the physical world. In the physical world, a criminal can steal physical properties, with varying degrees of success. In the digital world, however, there are no physical properties. Instead of stealing a purse or a mobile device, a hacker can steal something much more valuable: Information. Financial information, in particular, is highly prized among so called cybercriminals. As more consumers come to rely on their mobile devices to traffic such information, mobile security is becoming more important.
Security market expected to hit $870 million by 2017
According to IDC, the global market for security solutions will reach $870 million by 2017. Mobile security, in particular, is expected to be a powerful force in the security market. Hackers and other groups are beginning to focus more intently on the mobile space, largely due to the amount and kind of information that can be found on a mobile device. Until very recently, mobile security had not been an issue for consumers or businesses. This has left the mobile space with limited options regarding security and with lackluster awareness concerning the threats that exist in the digital world.
Awareness may be a significant problem for mobile security
Awareness is perhaps one of the greatest challenges currently facing the realm of mobile security. Many consumers know that threats exist in the cyber world, but not how they can protect themselves. Moreover, many consumers consider themselves invulnerable to these threats or think that their mobile device is too advanced to be susceptible to malicious attacks. Without appropriate awareness concerning mobile security, many consumers may be exposing themselves to significant risks.
