Tag: social media marketing use

However, a study shows that there are more people who value it than are actually using it.

Recent research is indicating that female business owners are feeling quite optimistic, overall, about the way that their companies will be performing over the upcoming year, and that many of them feel that social media marketing could play a notable role in helping to enhance outcomes.

That said, a surprising number of women business owners are not using this technique, despite the value they assign it.

The research from the National Association of Women Business Owners and Web.com Group, Inc., showed that 89 percent of women feel that their business performance will be positive throughout this year. This is an increase of 8 percent over the figures that were registered last year when women business owners were asked the same question. Among those who participated in the survey, most said that social media marketing was important for building relationships with customers.

In fact, 85 percent of women business owners felt that social media marketing was important for this purpose.

However, at the same time that this vast majority expressed that they felt this way, only 67 percent of this same group said that they were currently using one of the social networks in order to connect with customers. At the same time, only slightly over half felt strong enough in their ability to build a presence over social media in order to achieve this goal. When all was said and done, only about one in every four female business owners are posting comments at least one time per day.

Among those that were posting over social media, the preferred site was also surprising. Although Facebook is by far the largest social network and it receives the highest amount of traffic, it was still used by only 21 percent of the respondents. LinkedIn had the top spot at 25 percent. This could suggest either that women prefer the latter network or it could also indicate that many of the survey participants were marketing business to business – for which LinkedIn would be the top choice.

This year could be a defining one for social media marketing, as the perception of its value continues to rise, but at a greater rate than its adoption among this demographic.

Expert smartphone and tablet marketers are wondering if companies missed the point in 2012.

One of the hottest topics in mobile is the crossover of social media marketing content and the SEO practices, with many saying that one simply cannot exist without the contribution of the other.

However, as much as this may sometimes be successfully applied for desktops, mobile may have missed the mark.

According to an Econsultancy publication, SEO and social media marketing content have come together to create a marriage between methodology and technology which currently cannot be broken. There had once been a time in which these were entirely separate thoughts, but that time has long passed.

Unfortunately, many mobile social media marketing campaigns have failed to make this recognition.

This has presented a significant challenge for companies and marketers that have spent the last few years developing strategies that use SEO and social media marketing separately. However, many are saying that it is now vital for those brands to break away from their old habits in order to encourage successes in today’s multichannel marketplace.

According to the data from Econsultancy, 97 percent of online marketers feel that social media marketing on Facebook, Twitter, Pinterest, and LinkedIn can be beneficial to the successes of their companies. This includes everything from nurturing to lead generation. However, all too many of these same individuals are not seeing the connection between the two practices and are therefore failing to experience the full potential of each of those elements.

The report on the site went on to explain that for companies that recognize that the future of search is a combination of social media marketing content and the application of proper SEO techniques, has already arrived. Therefore, those who work to join the early adopters will be able to enjoy a considerable advantage over their competition, who has yet to catch on.

As SEO and social media marketing remain two pathways for driving leads through discovery and for boosting the highly valuable exposure through word of mouth, it is can be considered to be exceptionally important for marketers to see these two practices as a single methodology.