QR codes are having an impact among South African consumers
QR codes have had a major impact on mobile commerce in South Africa. These codes have become a very prominent tool in the mobile commerce space due to how easy they are to use and produce. The codes can direct consumers to a wide variety of digital information, but can also be used to initiate a mobile transaction, making them ideal tools to merchants that want to sell products to mobile consumers quickly.
Research shows that consumers are using codes for a variety of reasons
World Wide Worx, a technology research firm, has released analysis that shows that more than 2 million people in South Africa are using QR codes via mobile applications. These codes are being used for a wide range of reasons, such as adding a person’s contact information to a messaging app. They are also being used to sell products to mobile consumers. When scanned, these codes can provide information on particular products, while also giving consumers the option to purchase the products that they are interested in.
Young consumers show the most interest in QR codes
Notably, QR codes are most popular among those between the ages of 25 and 34. These consumers are more comfortable with the concept of mobile commerce and believe that these codes are effective tools to engage in this sector. The codes are also praised for their social aspects, as they have become quite popular among social media users in South Africa. The codes can be programmed to store contact details and other such information.
QR codes help power growth of mobile commerce
Consumers in South Africa have shown a great deal of interest in mobile commerce. New payment platforms have managed to win the support of these consumers and retailers are beginning to take notice. As such, merchants are looking for ways to embrace the concept of mobile commerce and some have begun turning to QR codes in order to do so. Some had predicted that QR codes would die off in the coming years, but mobile commerce may have saved these codes for the time being.
Cinema operator has embraced mobile payments using QR codes
A German cinema operator has begun accepting mobile payments for tickets, drinks, and snacks. CinemaxX will begin rolling out its mobile payments initiative in the near future, hoping to provide more convenient services to theater goers. The company currently operates 29 cinemas in Germany, each of which will support mobile payments being made through QR codes. These codes can be used to pay for a variety of products offered at the cinemas.
QR codes continue to hold a strong position in the mobile commerce space
QR codes have become powerful mobile commerce tools. In the past, these codes had been used as a way to keep track of inventory, but then became an attractive solution for marketers trying to engage mobile consumers. QR codes are still used for marketing and sharing information, but now they are being used to facilitate mobile payments. They have also begun being used to produce “pop-up” stores, which can take place anywhere and sell a variety of products that can be purchased by scanned a QR code.
Yapital Financial will be providing the payment system that will be used by CinemaxX
The mobile payments system that CinemaxX will be using has been developed by Yapital Financial. Those scanning QR codes with their smartphones will be able to make payments using the Yapital mobile application. Once a transaction is confirmed, consumers will receive the products or tickets that they have purchased. The partnership between the two organizations may give them a strong position in the mobile space, which has become a priority for Yapital Financial considering the growing number of mobile consumers.
Mobile payments continue to attract the support of mobile-centric consumers
Mobile payments have become quite attractive to consumers. Many people are now using their mobile devices to shop online and purchase products, but they are also wanting to use these devices to purchase products in physical stores. Allow consumers to do so could open up new opportunities for businesses, including cinemas, and give companies a better way to connect with a new generation of mobile consumers.
