Tag: qr codes mobile app

The company has released its now pulseM app that allows users to record voice feedback for companies.

Speetra has now released its latest application, the pulseM app, which is a QR code product that allows companies to gather audio feedback from both employees and customers.

The pulseM app’s design allows the activation of comments recording to be as easy as a barcode scan.

Smartphone users can scan specially designed QR codes which launch the pulseM app so that they can begin the recording of their comments and feedback instead of having to take an online survey or complete an online – or paper – form. It provides customers and employees with an immediate location where they can register their compliments, concerns, or complaints for a number of different types of situation.

The QR codes bring the smartphone user directly to the digital location where the feedback can be placed.

Immediately upon scanning the QR codes, they can record their spoken comments. Within seconds of having completed the recording, the sponsoring company receives this feedback as an audio file. Additional optional analytics are also available to the participating company, which can also have their audio files scanned, sorted, and added to their metrics in terms of keywords and tone (to reflect the sentiment of the message).

This will allow companies posting the QR codes to be able to understand just how their employees and customers feel about them on a broad scale and on a more individual basis.

According to the Speetra founder and CEO, Pawan Jaggi, in a prepared statement, “What pulseM does is overcome the problems connected with most feedback options.” Jaggi added that “Customer surveys are usually too involved and fail to capture people’s immediate reactions, and written social media comments can’t accurately capture the person’s tone, such as whether they are being sarcastic or not.”

The app allows a business to present a user with the choice of neutral, happy, or unhappy, in addition to the voice comment that is being left. Specific questions can also be asked, for instance “How was the service that you received, today?”. Employees can be asked what they feel about new policies, procedures, or benefits. The QR codes can also be used for creating text comments as well as voice based.

Mobile marketers love these barcodes , but as consumers embrace them, unscrupulous efforts grow.

It’s difficult to open a magazine or a flyer, these days, without seeing QR codes in all of the adds, but just as their popularity grows, so does their attractiveness to unethical individuals who would take advantage of this opportunity to cause harm.

These little black and white codes may look simple enough, but they may now pose an underlying threat.

It took quite a while for consumers to start to feel the enthusiasm for QR codes that mobile marketers have felt from the start. This has meant that individuals who would seek to use them for harmful purposes have left them alone for quite some time. But as the scanning trend continues to grow, so have the hazards associated with the activity.

Malicious QR codes have started to pop up here and there now that the technology has become commonplace.

Though it is still rare for malicious QR codes to appear, they have started showing up on occasion, and their impact can be quite damaging. This is because there are far more mobile device users that have barcode scanners than there are those who have protection against the type of attack that a tainted scan could present.

QR codes are meant to make it easy to redirect a device user to an app or a website to provide information, generate a download, view a video, or even to help buy a product or make a charitable donation. However, when a permissive reader app has been used, even a seemingly harmless scan could place the user’s privacy at risk.

The most common strategy that is used in order to encourage malicious barcode scans is simply to place a sticker with the harmful code overtop of the legitimate square. Therefore, one of the best efforts that a device user can make to protect his or her security is simply to double check that the QR codes they scan are printed directly onto materials from companies that they trust, and aren’t printed onto a sticker. Downloading a scanner app with built in protection is also a highly recommended activity.