This year still had the largest figures to date, but the year over year increases are beginning to ease.
Over the holiday season, tablets and smartphones proved to be a highly popular gift, yet again, and it should therefore not come as a shock to anyone that the number of mobile app downloads broke another range of records in 2013.
This most recent gift giving season saw an increase of 91 percent in downloaded applications.
That rate was seen on Christmas day when compared to the average daily rate of mobile app downloads that was experienced for the rest of December up until that day. This data was reported in a recent publication by Flurry, a mobile measurements and analytics platform. That company examined the transfer of more than 400,000 applications in order to determine what recipients of new iOS and Android devices were doing with them after they were unwrapped as gifts from under the tree.
The research found that mobile app downloads also increased by 11 percent.
That growth figure was recorded between the number of downloaded applications on Christmas day 2013 when compared to the same day in 2012. As much as the numbers are still increasing and continue to break records, they are also starting to slow in their growth. The reason is believed to be that fewer consumers are receiving their devices for the first time. Though some have just obtained their first devices, many have obtained their second, third, or even fourth ones.
Consumers who already have smartphones and who have now received tablets, or who are receiving replacement devices already know what apps they like and trust. There is less experimenting to try out different things for the first time.
Flurry’s report explained that “New device activations do still spike on Christmas, but that spike is waning compared to years past, and it comes on top of a much larger installed base. That means that when new devices are loaded with apps, the overall impact on app download volume is not as big.”
It also pointed out that the largest increases in device ownership and mobile app downloads are typically in countries where there is a less significant importance placed on Christmas or where it is not celebrated.
Recent data analysis has revealed that age plays an important role in the popularity of these networks.
According to a recent release from Doug Anmuth, an analyst from JPMorgan, there are some significant social media marketing trends being revealed that have to do with the age of the users of the various networks.
What he found was that the user base at Twitter tends to be younger than all other large networks, for example.
At the same time, Anmuth also pointed out that on the other end of these social media marketing trends is that the users of LinkedIn are slightly older than those of other networks. He revealed that Twitter may lean toward the younger users, it still has users across every age range. The heart of its user group in the United States is made up of people between the ages of 13 and 44. The age range representing the largest group of its users is from 25 to 34. That said, 10.1 percent of its users are between the ages of 13 and 17, which represents a sizeable group. Equally, 18.2 percent of its users are 18 to 24 years old.
This knowledge, as well as the ages on other networks, is important to social media marketing trends and campaigns.
The reason is that the fact that there is a difference of this nature from one network to the other could change the way that ads are placed and promotions are expressed from one platform to the next.
To demonstrate the difference, looking at Facebook, it reveals that the user range is considerably broader. Still the largest social network in the world, its largest segment is made up of 25 to 34 year olds, at 19 percent of its American user base. Another 17 percent was represented, each, by the groups of users in the 34 to 44 year old range and the 45 to 54 year olds.
At the other end of the scale, LinkedIn, the professional network, leans much more to an older crowd, with the majority of its American user base made up of people aged 45 through 54. Only 9.6 percent of LinkedIn users were within the 18 to 24 age group. Social media marketing trends may soon need to differ from one network to the next to ensure that they will appeal to the largest groups of users.
