Tag: mobile marketing news

Mobile marketing platform launched by Telenity

| February 24, 2013

Mobile Marketing PlatformTelenity introduces new mobile marketing platform

Telenity, a provider of communications solutions, has launched a new mobile marketing platform called Canvas SmartLBA. The platform is designed to offer new marketing opportunities to mobile network operators and brand owners. Mobile marketing has become a very important aspect of the business world due to the rapid adoption of mobile technology among consumers. Telenity believes that its new mobile marketing platform will help companies reach out to mobile consumers and engage with them in a more effective way.

Platform includes location-based features

Canvas SmartLBA allows users to collect real-time information and make use of the data to help formulate effective marketing strategies. Users can use this information to expand their reach to a new demographic of consumers. This data can also be effective in better understanding the trends that are emerging in particular markets. The platform has location-based features with built-in consent management functionality, making it easier for users to control opt-ins to location-based marketing programs and protect the information of consumers.

Marketing revenues to reach new heights by 2016

Telenity predicts that mobile marketing revenues will reach $24 billion by 2016, suggesting that the advertising world is slated for major growth in the coming years. Revenues are likely to grow because of the number of people that are making use of smart phones and tablets. Telenity believes that its new platform can help businesses see strong revenue gains through their mobile marketing campaigns. Such campaigns will need to be finely crafted, however, in order for these businesses to see any pronounced success.

Security continues to be a major issue for consumers

Mobile marketing has proven successful for many companies in the past. Issues regarding security have, however, derailed several marketing campaigns that aimed to engage mobile consumers. These campaigns tend to collect personal information from consumers, a practice that has been receiving a great deal of criticism lately. Marketing platforms that offer security features that help protect this information are becoming more popular due to the rising demand for protection coming from consumers.

Mobile commerce platform Weve teams with Vodafone

| February 7, 2013

Mobile commerce platform gets a boost from Vodafone

Weve, a mobile commerce platform, has announced that it has integrated with Vodafone, a leading multinational telecommunications company, to further its goals in mobile commerce and advertising. Weve is a relatively new platform that aims to expand mobile commerce through the use of marketing and other services. Over the past year, the platform has become very popular in several industries, thus attracting the attention of Vodafone and similar groups. Through this new partnership, Weve will now be able to operate and trade in new customer bases.

Weve gains access to 15 million new consumers

The new partnership gives Weve access to 15 million new consumers found throughout Vodafone’s expansive network. Many of these consumers have already been exposed to mobile commerce and have shown a strong interest in the practice. Weve will also gain a connection to advertisers that have a strong interest in engaging mobile consumers. Weve CEO Nancy Cruickshank claims that the integration of Vodafone marks the consumer critical mass that the company needs to become a breakout mobile commerce and marketing force.

New products currently under development

Weve has begun offering its core products and services to its customers recently. The company offers typical mobile commerce services, but also location-based messaging, application discovery messaging, video messaging, and various mobile marketing solutions that could appeal to brands that have a strong focus on the mobile space. The company is currently in the process of developing more products that will be suitable for a wider range of consumers.

Multi-channel approach gives Weve a competitive edge

Mobile commerce has become very popular all over the world. There are many mobile commerce platforms available in the market, but very few offer mobile marketing services as part of the platform itself. Weve is one of the few, if not the only, that combines several aspects of mobile business into a singular platform, which could make it a strong competitor against companies like Google that are seeking to establish dominance in the mobile commerce market.

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